It's difficult to recall a time before every beauty lover in the U.S. was obsessed with Korean beauty, but it's only been about five years since the market took off stateside. One of the retailers at the forefront of the K-beauty boom was Soko Glam, and in the intervening years, it's continued to seek out the most innovative new products coming out of Korea, making them available to American consumers and celebrating the best of the best in its annual Soko Glam Best of K-Beauty Awards.
On Wednesday, Soko Glam announced its 2018 winners, and the lineup is good. To determine the winners, Soko Glam considers the newly released products from the past year with rave reviews from its community. The Soko Glam team then has to unanimously agree that the product is award-worthy before putting it on the shortlist. Then, it's up to shoppers: The top 10 sellers become winners.
This year's batch includes game-changing serums, masks, exfoliators and toners, and (somewhat unexpectedly, perhaps) even a hair product credited with leveraging K-beauty's powers to strengthening strands and boosting shine.
"The Soko Glam Best of K-Beauty Awards are representative of the most innovative and effective ingredients and applications that came from K-beauty this year, such as mushroom extract ampoules, shape memory cream, pollution-fighting cica ingredients and medical grade EGF," Soko Glam Co-Founder Charlotte Cho told Fashionista. As for her number-one favorite from the bunch? Dr. Oracle Peeling Sticks, which Cho credits with "[helping] me to clear my chin of regular hormonal breakouts."
Also worth noting: From Oct. 3 through Oct. 17, Soko Glam is offering a 15 percent discount on the 2018 winners with the code SGBOKB18, and any orders of $125 or more during this period will come with 10 free sheet masks. With that in mind, click through the gallery below to see (and shop) all of the products that made the cut.
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