Coach is joining the laundry list of brands that stage their between-season presentations abroad. Come Dec. 8, the Stuart Vevers-designed label will host its Pre-Fall 2019 runway show in Shanghai. Titled "Coach Lights Up Shanghai," the event is set to celebrate Coach's 15th anniversary in China.
As has been the case since 2017, Coach will present both womenswear and menswear on the same runway. (However, this marks the first occasion in which Coach has debuted a dual-gender presentation outside New York.) New this season, however, is that Vevers collaborated with notable Chinese cultural figures on an extra-special collection of ready-to-wear, sneakers and accessories.
"We selected Shanghai as the venue for our first dual-gender runway show outside of New York City in recognition of the important relationship with have with Chinese consumers," said Joshua Schulman, chief executive officer and president of Coach, in a statement. "As we celebrate 15 years in the market, we look forward to building an even closer connection between Coach and our fans in China."
Coach certainly isn't the only label showing outside its hometown this fall, for Pre-Fall 2019: Both Versace and Chanel are swapping with Coach and coming to New York. Victoria's Secret, meanwhile, held its annual blowout Fashion Show in Shanghai last November, again proving that the Chinese market is becoming ever more lucrative to American brands.
Note: This story has been updated to include confirmation from Coach.