Must Read: Deciem Founder Says the Company Is Shutting Down, The Truth of Being a Celebrity Stylist

Plus, Jenna Lyons returns to fashion with a new multimedia venture.
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Photo: @deciem/Instagram 

Photo: @deciem/Instagram 

These are the stories making headlines in fashion on Tuesday.

Deciem is temporarily shutting down due to alleged criminal activity 
Brandon Truaxe, founder of Deciem, announced Monday that he is closing down his company until further notice, due to alleged "major criminal activity." The founder of the cult budget range shared this information in an Instagram video (see below), where he said "almost everyone at Deciem has been involved in a major criminal activity, which includes financial crimes and much other." {Buzzfeed

Being a celebrity stylist is tougher than it seems
Celebrity styling has undergone a transformation in recent years: The boom in celebrity culture online has increased the supply of stylists, meaning people new to the business are often willing to work below-market, or for free, which drives down rates. What's more, movie studios are cutting marketing budgets and paying stylists less to glam up their stars for award shows and press junkets, so even top-tier stylists are tasked with handling a never-ending treadmill of events, red carpets and day-to-day styling jobs in order to make ends meet. {Business of Fashion

Jenna Lyons returns to fashion with a new multimedia venture 
Jenna Lyons, the former executive creative director and president of J.Crew, is coming back to fashion through a partnership with Turner Entertainment. According to Vogue, her latest project will involve a weekly unscripted television series that will cover fashion, home and lifestyle. There will also be an e-commerce site to accompany the series. as well as digital content, social media and a direct-to-consumer platform, all of which will start to roll out over the next few months. {Vogue

Why brands are launching secret fan apps 
Brands and retailers — from Adidas to Target — are launching invite-only apps to build strong digital relationships with highly engaged fans and solicit feedback on new product releases. Business of Fashion caught up with brands currently testing out these under-the-radar apps to see how their users have responded. {Business of Fashion

Derek Blasberg on taking YouTube to the next level in fashion 
Derek Blasberg, who was tapped to head up YouTube's fashion and beauty partnerships division earlier this year, spoke to his friends over at Vogue about how he plans to merge YouTube with the fashion industry. In the interview, Blasberg said he hopes to boost the volume and the quality of fashion and beauty programming on YouTube, which started with the just-wrapped Spring 2019 fashion month season, during which the video-sharing platform livestreamed Rihanna's Savage x Fenty show and partnered with Dior. {Vogue U.K.

Rewiring fashion brands for the digital age starts with building the right team
In a world filed with people whose consumption patterns are increasingly shaped by the internet, luxury heritage brands with old-school retail practices must reboot in order to survive. It all starts with hiring the right employees, argues BoF's Lauren Sherman. {Business of Fashion

How to shatter the glass runway 
Fewer than 50 percent of well-known womenswear brands are designed by women, and only 14 percent of major brands have a female executive in charge. And while many companies have increased their commitment to gender diversity in the past few years, the glass runway has yet to be shattered. Consulting firm McKinsey partnered with Glamour and the Council of Fashion Designers of America to survey 535 and interview 25 U.S.-based professionals across the industry, including both women and men at various tenure levels, to explore the sources of gender inequality in fashion and ways to overcome them. {McKinsey

CFDA teamed up with eBay to support Fashion Targets Breast Cancer
The CFDA Foundation and eBay for Charity have teamed up to support Fashion Targets Breast Cancer, a charitable initiative of The CFDA Foundation that raises funds and awareness for breast cancer in the U.S. and internationally. Starting on Monday through Oct. 18, shoppers can browse exclusive inventory and bundles from accessory brands on eBay, with 100 percent of the proceeds going to Fashion Targets Breast Cancer for Breast Cancer Awareness Month. You can shop the exclusive items here. {Fashionista inbox} 

How fashion's licensing deals became unavoidable 
Officially licensed gear continues to pop up on runways and on everything from socks to underwear, but has the act of selling Andy Warhol's artwork on hosiery and Basquiat's on T-shirts gone too far? {The Wall Street Journal

Alison Lou drops the second installment of Loucite
Fine jewelry brand Alison Lou announced the second installment of its diffusion collection, Loucite by Alison Lou, on Tuesday. The range includes five brightly-colored jelly hoops and three bracelets. But the introduction of this new collection means her debut launch collection will no longer be available. And moving forward, all pieces in a new collection will replace the ones from before, so if you like what you see you should probably snap it up quickly. The new neon collection is available here. {Fashionista inbox} 

Warby Parker collaborated with 10 New York creatives on the Pupils Product Collection
On Tuesday, Warby Parker launched the Pupils Project Collection, a limited-edition assortment of sunglasses and eyeglasses designed by 10 New York creatives. The collaborators include: Rosario Dawson, Lena Dunham, Nikolai Fraiture, Iman, Fran Lebowitz, Humberto Leon, Mary-Louise Parker, Chloë Sevigny, Gloria Steinem and Michael K. Williams. Every purchase from the collection will support Pupils Project, Warby Parker's program that helps bring free vision screenings, eye exams and glasses to school children in need. {Fashionista inbox} 

Versace brings back Notorious B.I.G's iconic sunglasses 
Versace is bringing back its Biggie Frame inspired by the Notorious B.I.G. Exclusively available at Barney's for one month starting Oct. 8, the revisited $295 sunglasses have a low-lens shape and a gold metal Medusa medallion. You can shop them here. {Fashionista inbox} 

Versace VE4361 Sunglasses, $295, available here. 

Versace VE4361 Sunglasses, $295, available here

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