At long last, your first look at H&M's upcoming designer collaboration with Moschino, first announced back in April, is here. Following in the very-rapidly-sold-out footsteps of Erdem, Kenzo and Balmain, Jeremy Scott's Moschino is the latest high-end label to link up with the Swedish mega-retailer for a limited-edition mass-market offering. Meaning, if you've been hankering to get yourself a piece of Moschino's wild-and-crazy wares at H&M prices, now's your chance.
Scott has never met a pop culture theme he hasn't just devoured, and Moschino x H&M's full lookbook, released on Thursday, is one of the more eccentric examples of that penchant. With Disney and MTV characters and logos galore, this is one TV-inspired range that's not for the faint of heart. The 1980s and 1990s are heavily at play, too, also as evidenced by the styling by longtime Scott collaborator (and noted more-is-more proponent) Carlyne Cerf de Dudzeele.
"Whenever I design, I think about my friends. The Moschino [tv] H&M lookbook is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection," says Scott in a statement.
For the lookbook, Scott put his money where his mouth is and actually cast his real-life friends, including Aquaria, Season 10 winner of "RuPaul's Drag Race," Amiaya, twins and influencers Aya and Ami (above), Sakura Bready, Scott's assistant at Moschino and Pablo Olea, Scott's best friend and head of global PR and communications of Moschino.
Moschino x H&M launches globally, in select stores and online at HM.com, on Nov. 8. In the meantime (after you set your calendar notification, of course), click through the gallery below to see the lookbook in full.