Must Read: Reformation Teamed up With By Far, Louis Vuitton and Chanel Are the Most Valuable Luxury Brands

Plus, Dolce & Gabbana to hold first-ever runway show in the Middle East.
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By Far x Reformation Maria Mule, $420, available here.

By Far x Reformation Maria Mule, $420, available here.

These are the stories making headlines in fashion on Thursday.

Reformation teamed up with By Far on a shoe capsule
Reformation is launching a shoe collection with By Far. The collaboration drops Thursday and includes six styles — all of which are made sustainably using existing deadstock leather. Priced from $415 to $530, the range contains a minimalist cool-girl line-up of fall boots and mules. See (and shop) it below. {Fashionista inbox} 

Louis Vuitton and Chanel are the most valuable luxury brands
Louis Vuitton, Chanel and Gucci rose to the top of Interbrand's annual ranking of the world's most valuable brands. Louis Vuitton held the top spot among luxury brands, while Chanel followed closely behind. Gucci, whose ranking went from 51 to 39, was the biggest mover in the luxury sector. {Business of Fashion

Dolce & Gabbana to hold first-ever runway show in the Middle East
Dolce & Gabbana will celebrate the opening of its flagship store in Dubai with a runway show on Oct. 7. This presentation, which will showcase an exclusively designed collection, will mark the first time the Italian label has put on a runway spectacle in the Middle East. {Harper's Bazaar Arabia

Tommy Ton goes from fashion photographer to designer 
Tommy Ton originally set out to become a designer, but he ended up snapping street style photos of people rather than dressing them. In an effort to achieve his initial goal, Ton joined New York-based independent label Deveaux as its artistic director this year. His debut collection will be sold at Moda Operandi this fall and consists of refined wardrobe essentials, such as silk camp shirts, khaki cargo trousers and satin blouses. {Business of Fashion

The rise of the sexual wellness market
"Sexual wellness is being normalized, and in the case of some of the higher-end manufacturers and retailers, glamorized," writes Sarah Brown in a piece about the $32 billion sexual wellness market. "It's becoming more commercially acceptable, strategically repositioned and fashionably made over as chic rather than shameful, luxurious rather than utilitarian." Sex-care is now a part of self-care, Brown argues, as beauty brands see it as the next big opportunity in a category "increasingly focused on wellbeing and ritualistic me-time." {Business of Fashion

Walmart strengthens its position in the U.S. apparel market with Eloquii acquisition 
On Tuesday, Walmart announced plans to acquire Eloquii, the plus-size direct-to-consumer clothing brand. According to Forbes, this acquisition will strengthen Walmart's leading position in the U.S. apparel market and will help the mega-retailer extend its reach among nontraditional shoppers, as it's done in the past with the Bonobos and ModCloth acquisitions. {Forbes

Apolis to launch womenswear
Apolis, a brand known for its ethically-made menswear and influencer-favorite "market bags," announced plans to launch womenswear as part of a new partnership with Japanese licensing company Sanyo Shokai. The deal is intended to help Apolis grow its international presence and increase its product offerings. "Collections will be produced globally and adhere to Apolis' standards for social impact and environmental conscientiousness," the brand said in a release. {Fashionista inbox}

Cara Delevingne on beauty and Burberry's new fragrance 
Cara Delevingne is the face of Burberry's new Her fragrance campaign, which dropped Thursday. To celebrate its release, the British model shared her skin-care routine, beauty essentials, brow secrets and appreciation for Rihanna with British Vogue. {Vogue U.K.

Worldnet is getting into the streetwear game
When editors, stylists, publicists and fashion houses have to send literal precious cargo and are faced with pressing deadlines, they turn to Worldnet: a logistics company specializing in the speedy and careful transit of luxury goods. It's like FedEx for couture and one-of-a-kind runway samples, and now it's making an unlikely foray into streetwear. {The New York Times

What inspired the clothes on "Insecure" 
Fashion on the HBO show "Insecure" takes a stance: Issa Rae's character boasts a style that channels politics and pop culture through T-shirts with progressive statements, while Natasha Rothwell's vibrant yet comfortable wardrobe "accentuates her assuredness," and puts forward "a beautiful black aesthetic with the goal of showcasing pride, empowerment and unity." Shiona Turini. who worked as the costume designer for the latest season, told The New York Times that her clothing inspiration came from Black television's golden era — the early '90s –  when characters on shows like "The Fresh Prince of Bel-Air" dressed in Afrocentric colors, jewelry and prints. {The New York Times

PRETTYMUCH to appear on "Thrift Haul" 
PRETTYMUCH will make a guest appearance on "Thrift Haul" on Thursday for an "Unsexy Halloween" episode. The web series, hosted by rapper Fat Tony, asked individuals to make the best outfit out of clothes at a thrift store, and in this particular episode, the members of PRETTYMUCH will judge the final outfits. Look out for the release of the PRETTYMUCH episode here. {Fashionista inbox

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