Must Read: Cambridge Analytica Relied on Facebook Users' Fashion Preferences to Elect Trump, The State of Fashion in 2019

Plus, a proper farewell to "Glamour."
Author:
Publish date:
Christopher Wylie at "Business of Fashion'"s Voices. Photo: John Phillips/Getty Images for The Business of Fashion)

Christopher Wylie at "Business of Fashion'"s Voices. Photo: John Phillips/Getty Images for The Business of Fashion)

These are the stories making headlines in fashion on Thursday.

Cambridge Analytica relied on Facebook users' fashion preferences to elect Trump
Earlier this year, whistleblower Christopher Wylie revealed that the political consulting firm Cambridge Analytica, which had worked for the Trump campaign leading up to the 2016 election, relied on Facebook user data to target voters. On Thursday, Wylie took the stage at Business of Fashion's annual conference to reveal that the company looked at Facebook users' "preference for fashion labels" as a way to build algorithms that then targeted people with pro-Trump messages. Wylie said Cambridge Analytica developed a formula that included affinity for particular fashion brands, as well as five other psychological and personality traits, that included openness, conscientiousness, extraversion, agreeableness and neuroticism. In short, those who favored American heritage brands like L.L.Bean and Wrangler were more likely to embrace Trump's messaging, while preference for international designer labels, like Kenzo, were less likely to be swayed by ads for Trump. {Business of Fashion

The state of fashion in 2019
Business of Fashion and McKinsey & Company co-published a new report on the state of fashion in 2019, which predicts that Greater China will overtake the U.S. as the world's largest fashion market. "It will be a year of awakening after the reckoning of 2018 — a time for looking at opportunities, not just challenges," the report states. "In the U.S. and in the luxury sector it will be a year of optimism; for Europe and for struggling segments such as the mid-market, optimism may be in short supply. Far-sighted companies will make bold moves in automation and AI, and will disrupt themselves before others do it for them. Consumers will make or break brands based on trust. And global economic and political trends hover over the whole picture." {Business of Fashion

A proper farewell to Glamour
Glamour released its final print issue on Tuesday, ahead of the magazine's complete pivot to digital; but its last offering is far from a newsstand showstopper. "It should have been bigger. More momentous. When you are holding something in your hands that is the last of its kind, you feel as if it ought to be more … special. A collectible. Something worthy of a time capsule, or a memory box," writes Vanessa Friedman. The glossy went out with a fizzle, but Friedman's piece for The New York Times gives the magazine a send-off befitting its history. {The New York Times

Not all consumerism is bad 
Since it's the season of spending, WWD compiled a list of companies that are making consumerism count. Among the companies is DoneGood, a new online shopping platform, which has set out to help consumers discover brands they can "feel good" about supporting. Another is Owners, a pop-up that aims to shift the way people shop by featuring 20 women-owned brands in the ethical and sustainable space. {WWD

How one man brought flannel production back to the U.S. 
Numerous American brands have built their reputations on rugged flannel shirts, but they haven't made the cozy shirting fabric domestically in decades. So Bayard Winthrop, the chief executive and founder of the clothing brand American Giant, set out on a yearlong quest to bring the manufacturing of flannel back to America. The New York Times followed along on the journey. {The New York Times

Stella McCartney to launch UN Charter for sustainable fashion
Stella McCartney is set to launch a United Nations charter to promote sustainable fashion. The British designer will work with high street fast fashion brands to help them come up with plans to reduce their carbon footprint. More details on the charter and the specific fast fashion brands participating will be announced at the UN's annual convention on climate change on Dec. 10 in Katowice, Poland. {The Independent

Brands simplified their logos to look better on screens 
Gone are the days when serif and curved letters spelled out the names of luxury labels. Now, fashion branding favors all-caps logos that boast straight, clean lines. So how did we go from elaborate fonts to basic typography? You can thank your phone or really any screen you spend too many hours a day on, because apparently sans-serifs perform better on digital devices. {Quartz

Stay current on the latest trends, news and people shaping the fashion industry. Sign up for our daily newsletter.