It's unquestionably challenging to run a successful fashion business in 2018, something that French fashion brand Carven is learning the hard way. First came the bankruptcy filings in May 2018, which brought in a new owner, China-based Icicle, in October. Then, on Monday, the brand announced via press release that Creative Director Serge Ruffieux would be stepping down.
"Serge Ruffieux, Carven's Creative Director since February 2017 will be leaving the house after three seasons of hard work and dedication. The house thanks him for his creative input and collaboration. He was in charge of womenswear and accessories," it reads in full.
Ruffieux joined Carven in January 2017, coming from Dior, where he served as an interim creative director alongside Lucie Maier. He took over following the departure of then co-artistic directors Alexis Martial and Adrien Caillaudaud, who themselves left the brand after only four seasons.
WWD reports that Icicle's acquisition of the brand covered the contracts of 72 out of 73 employees, with Ruffieux being the one hire left out in the 4.2 million euro deal while the company took "time to evaluate the situation and make decisions that are the most appropriate to accompany the relaunching of Carven notably for what concerns creative direction and style."
Ruffieux also released a brief statement via an Instagram post.
"I have cherished these past 18 months at Carven, a big thank you to my team; the creatives, the studio and the ateliers," it reads. "I wish the house all the best."