Must Read: Dolls Kill Brings Back Delia's, Can Legacy Media Withstand the Digital Apocalypse?

Plus, what Gucci can teach luxury brands about millennials.
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Delia's x Dolls Kill. Photo: Courtesy of Dolls Kill

Delia's x Dolls Kill. Photo: Courtesy of Dolls Kill

These are the stories making headlines in fashion on Friday.

Dolls Kill brings back Delia's 
Dolls Kill, an online boutique gaining a steady following for its rebellious attitude, has brought Delia's back from the dead. On Friday, the edgy retailer unveiled a 70-piece range of clothing, shoes and accessories inspired by the "It" girl brand of the '90s. "Delia's was an obsession, shaped a culture and left a permanent tattoo on a generation," said Shaudi Lynn, Dolls Kill co-founder, in an official press statement. "We've always been inspired by Delia's' vintage, original style, and it felt like the right time to introduce it to a whole new generation." The limited-edition collection ranges in price from $18-$88 and is available exclusively through the Dolls Kill website and retail stores. {Fashionista inbox}

Can legacy media withstand the digital apocalypse?
Amy Odell is back on Business of Fashion to answer another big question plaguing media: Can legacy publishers, whose fortunes are heavily tied to print, survive? Odell argues they can, granted they "publish content that will allow them to cultivate a truly targeted and loyal audience." This means "their websites have to be more than a string of SEO headlines; their Facebook feeds have to be more than viral hyperlapse videos; their Instagram feeds have to be more than a stream of celebrity photos; and their print magazines have to be more than the leftovers." {Business of Fashion

What Gucci can teach luxury brands about millennials 
Gucci has cracked the millennial code, which has helped the company achieve record-breaking sales. By redefining luxury, promoting sustainable and ethical business practices and embracing millennial-focused business models, Gucci has surpassed other luxury brands that have failed to capture the millennial market and have gone stale as a result. {Forbes

Adam Kimmel on designing interiors as the chief creative officer of WeWork 
Prior to putting his namesake label on hold in 2012, menswear designer Adam Kimmel was poised for greatness. He had successful cross-over collaborations with Supreme and Carhartt, and he staged creatively ambitious presentations that garnered critical acclaim. Then, he walked away only to resurface years later as the chief creative officer of WeWork. "This is the first thing to come along that has really fully engaged my heart," Kimmel said in an interview with The Wall Street Journal. In his new role, Kimmel oversees the interiors of the company's shared workspaces and works with a team of 450 designers and 450 architects, as well as a staff of artists who create all the art on WeWork walls. {The Wall Street Journal

Proenza Schouler is reportedly close to bringing in new investors 
According to WWD, Proenza Schouler is in advanced talks with several potential investors who could inject new money into the business and buy out existing stockholders. The company has reportedly been struggling financially, and its outside investors are said to be frustrated with how the business has failed to grow and match the brand's designer buzz. {WWD

Marc Jacobs drops second collaboration with Ava Nirui 
Following the success of her first collaboration's fake bootleg "Mark Jacobes" hoodies, Ava Nirui has taken a fresh direction for her second go-round with Marc Jacobs. Nirui invited three creative friends to re-imagine the brand's logo, while she herself inserted the label into margarine packaging to create hoodies that read: "I can't believe it's not Marc Jacobs!" All four hoodies in the capsule retail for $195 and are available here. {Fashionista inbox} 

Ava Nirui x Marc Jacobs Hoodie. Photo: Courtesy of Marc Jacobs 

Ava Nirui x Marc Jacobs Hoodie. Photo: Courtesy of Marc Jacobs 

Inside Gwyneth Paltrow and Brad Falchuk's East Hampton wedding
Gwyneth Paltrow and Brad Falchuk had an intimate wedding on Sept. 29 in Amagansett, New York. The Goop bride wore a cap-sleeved lace Valentino dress for the ceremony and changed into a mini cape dress for the dancing portion of the evening. You can see her outfit changes, along with images from the reception here. {Goop}

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