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Must Read: The Need for Diversity in Influencer Marketing, Emily Blunt Covers the December Issue of 'Vogue'

Plus, two months after Farfetch filed for IPO, third-quarter sales jump.
Photo: Imaxtree

Photo: Imaxtree

These are the stories making headlines in fashion on Friday. 

The need for diversity in influencer marketing
Why are so many brands sticking to thin, light-skinned influencers to promote their products and drive sales, when they know women of all sizes and ethnicities shop for clothes? In a new piece for Business of Fashion, Elizabeth Holmes dives into the lack of diversity in the influencer space. She also highlights the ways in which several influencers and talent agencies are shaking up the stale landscape by creating their own campaigns and putting together initiatives to encourage and celebrate new voices in a greater range of ethnicities, sizes and ages. {Business of Fashion

Emily Blunt covers the December issue of Vogue
Emily Blunt, the star of "Mary Poppins Returns," fronts Vogue's December 2018 issue. For the cover (see below), Annie Leibovitz captured the British actress gracefully descending from the clouds with an umbrella — in true Mary Poppins fashion — while wearing a red Dior ensemble. Blunt also answered 73 questions (watch here) at the Vogue office and got to play editor in chief while her former fictional boss Anna Wintour (Miranda Priestly) was out. {Vogue

Emily Blunt on the December 2018 cover "Vogue." Photo: Annie Leibovitz

Emily Blunt on the December 2018 cover "Vogue." Photo: Annie Leibovitz

Two months after Farfetch filed for IPO, third-quarter sales jump
After months of speculation, Farfetch (finally) filed for its IPO this past September. Now just two months in, the London-based luxury e-commerce retailer has shown its first sales jump since that IPO. In Farfetch's third quarter (the three months ending Sept. 30, 2018), revenue grew 53 percent year-over-year from that same period in 2017. Elsewhere, active consumers are also up — by 42 percent — with the number of orders increasing 55 percent year-over-year. Now that's what we call a good start. {Fashionista inbox}

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Women's designers continue to add menswear
The Spring 2019 season saw a series of women's designers extending their brand offerings to include men. The labels to flex their creative muscles and add menswear to their typically all-female collections included Celine, The Row, Jacquemus, Tibi, Prabal Gurung and Monse. All of which have seen a positive response from retailers who are writing up big orders for their men's pieces. {WWD

Plantfluencers are a thing
There are home influencers and fitness influencers, as well as mom, dog and baby influencers. And now, there are plant influencers. These horticultural-loving social media users are racking up hundreds of thousands of followers and sponsorships with their penchant for gardening and nurturing succulents. {The New York Times

A 'retail apocalypse' strikes the U.K. 
According to an analysis of the U.K.'s top 500 towns compiled by the Local Data Company for PricewaterhouseCoopers (PwC), there was an overall net loss of 1,123 stores disappearing from the British streets in the first half of 2018. Ten percent of those store closures were fashion retailers, making it the largest business category affected. A consumer markets leader at PwC said the closures reflect a shift in consumer preference for online shopping and at-home leisure, as well as a change in culture towards preferring to spend money on experiences rather than buying products. {Business of Fashion

The CFDA and Lexus announce finalists for this year's sustainability initiative
The CFDA + Lexus Fashion Initiative, a sustainability-centric program that provides funding, mentorship and education for emerging designers, announced its finalists for the 2018-2019 season. This year, Public School, Araks, Abasi Rosborough, Jonathan Cohen and Tracy Reese will participate in the program until June 2019, and present sustainability "roadmaps" to compete for the opportunity to win up to $100,000. {Fashionista inbox}

The founders of Public School and Araks on sustainability 
Hypebae caught up with the founders of Public School and Araks to learn more about how they put sustainability at the center of their businesses. In the interview, Public School's Dao-Yi Chow and Maxwell Osbourne opened up about their collaboration with Eileen Fisher and why they hope consumers buy more sustainably-produced garments in the future. While Araks Yermyan touched on growing up in an eco-conscious household and shared her desire to learn more about the small things she can do to save the environment. {Hypebae

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