Instagram Is Adding More Ways For You to Shop On Its App
Photo: Imaxtree
Instagram announced its recently launched shopping features on Thursday, giving you more reasons to log onto an app that you already spend most of your waking hours on. As mobile shopping continues to rise among consumers, along with the increase of influencer marketing and "Instagram brands" that pop up on our feed, it only makes sense that the social media platform is adding more ways for its users to monetize their accounts.
One update that you'll notice in your "Saved" section is a new "Shopping" collection, which will store all posts that are shoppable. The app is also rolling out a redesign for business profiles, which will feature a "Shop" tab that showcases all of the products a brand or retailer has included in its shopping posts.
Shoppable videos on Instagram. Photo: Courtesy of Instagram
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Videos that pop up in your feed are now shoppable, too. This update will show a shopping tag at the bottom left corner of the video, which reveals the exact products that you can learn more about and, well, buy. Because Instagram not only wants to monopolize your time, but also your money. Happy shopping!
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