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Must Read: How J.Crew Can Save Itself, Hasan Minhaj Goes In On Supreme

Plus, why brands are missing the mark with millennials and Gen Z.
 Photo: Spencer Platt/Getty Images

 Photo: Spencer Platt/Getty Images

These are the stories making headlines in fashion on Monday.

With J.Crew's CEO out, here's how the retailer can revive its business
J.Crew Chief Executive Jim Brett, who spent the last year and a half restructuring the retailer, reportedly created tension with the company's chairman (and former CEO) Mickey Drexler. Brett is now exiting the company, and it's up to a committee to appoint a new CEO and set a strategy to revive the business. In a story for Business of Fashion, Lauren Sherman posits that "J.Crew must die to live," arguing that there are several channels the retailer can take to revive its declining sales, including creating its own hero product, cultivating a more personal relationship with consumers and not becoming too reliant on its younger, more successful counterpart, Madewell. {Business of Fashion}

Comedian Hasan Minhaj tackles Supreme in "Patriot Act"
In his latest episode of Netflix's "Patriot Act," Hasan Minhaj tackles one particular source of unending deep dives and hot takes, especially within the fashion community: Supreme. Though the James Jebbia-founded streetwear behemoth still remains a (CFDA Award-winning) industry darling, Minhaj examines the origins of the company, as well as the investment of the controversial Carlyle Group, which now enjoys a 50 percent stake in Supreme's business. More broadly, though, Minhaj also uncovers the Washington, D.C.-based investment firm's Saudia Arabian involvement in the Yemeni civil war. You can watch the full, fascinating clip here. {Highsnobiety}

How beauty brands choose between Sephora vs. Ulta
A crucial step in launching a successful beauty brand in 2018 is securing an exclusive retail partnership with either Sephora or Ulta. For start-ups like Summer Fridays and Glow Recipe, it can be a game-changer because it lends credibility, not to mention marketing muscle and the potential for expansion into global markets. But it's also key to get the terms of the deal right, and stipulations that prevent brands from selling on Amazon as well as an inability to educate and train sales staff about the specifics of their products can be drawbacks to choosing either retailer. {Business of Fashion}

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Photo: courtesy of Sézane

Photo: courtesy of Sézane

Sézane's charity initiative Demain comes stateside
In 2017, Sézane founder Morgane Sèzalory launched "Demain," the brand's charity initiative which aimed to raise over 1 million euros for French charity La Voix de L'Enfant through the monthly release of special products. Now, Demain is coming stateside. Sézane announced that it would partner with Pencils of Promise with the goal of raising $250,000 for the organization. Starting November 21, U.S. customers can pick up a special tee for $70, with 100 percent of the profits going straight to Pencils of Promise, at Sé and in Sézane's New York boutique. {Fashionista Inbox}

What brands are getting wrong when marketing to millennials and Gen Z
In a Q&A with WWD, Daniel Langer, chief executive officer of luxury and consumer brand development company Équité, discussed the challenges of marketing to younger generations. "The biggest mistake many companies still do is to behave 'corporate' — too sterile, too controlled, too predictable — which many consumers see as fake or staged," he says. Langer also added that Gen Z and millennial shoppers have the "highest expectations to quality, service and experiences." {WWD}

Pharrell Williams has always been ahead of the curve
In a new profile with legendary fashion-music-business multi-hyphenate Pharrell Williams, WWD's Maxine Wally poses the question, "How did Pharrell know gender-fluidity, streetwear meeting luxury, sustainability and many more movements in fashion would exist almost 10 years before they did?" The simple answer is that the famously creative collaborator has always been ahead of the curve. The longer answer? "I'm just making music and seizing these opportunities — enjoying them and sharing them as much as I can," he said. {WWD}

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