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6 Statement Outerwear Brands to Know Before Buying a New Winter Coat

Young designers and brands are noticing a lack of novelty in the outerwear category.
Photo: Courtesy of Dauphinette

Photo: Courtesy of Dauphinette

When it comes to dressing for the cold winter months, it’s easy to get trapped in a sea of sameness and choose a mainstay outerwear brand, such as Canada Goose or Moncler. What else is out there? A group of young designers have noticed a lack of novelty in the category, launching brands that take a uniquely original approach towards our go-item through the winter. From hand-painted, upcycled vintage jackets to oversized puffers in saccharine hues, statement outerwear is on the rise. 

Read on for six up-and-coming brands who are making dressing up for colder temps much more fun. 


Founded by New York-based designer Olivia Cheng, Dauphinette draws from a smorgasbord of personal references and cultural influences. Each eclectic vintage piece is updated with details like embroidery, hand-done paintings and neon colored feathers: A 1980s moto jacket is covered with koi fish, while a cobalt blue, wool-blend coat is adorned with fiery agate and Irish branch wood buttons. A lambskin leather trench, which boasts brightly-colored, Andy Warhol-inspired florals, can take over 30 hours to paint. A brand on the rise, Dauphinette seeks to reinterpret luxury outerwear for statement-loving, sustainability-minded shoppers.

Prices: $290-$1,990
Available: Dauphinette and Seezona.

Kassl Editions

Conceived in December 2017, Kassl Editions is a new luxury outerwear label started by a collective of creatives: Antwerp-based concept store Graanmarkt 13 co-founders Tim Van Geloven and Ilse Cornelissens, French fashion designer Camille Serra and former Vogue Netherlands fashion editor Gijsje Ribbens. The brand's signature design is inspired by a vintage fisherman's parka that was discovered in a secondhand store in Amsterdam, resulting in sturdy and durable raincoats in one single style and made by hand with high-end, water-repellent fabrics from Italy. Plus, the brand's coats stay true to its inspiration's original workwear details, such as as buttons fastened with metal rings, glued seams and openings in the back for breathability. 

Prices: $1,350-$1,735
Available: Graanmarkt 13, Barneys (New York), Browns (London), Harvey Nichols (Dubai), Lane Crawford (Hong Kong) and in selected retail stores around the world.


It wasn't too long ago that Apparis co-founders Amelie Brick and Lauren Nouchi noticed a gap in the market for stylish faux-fur coats that were made of high quality and sold at an approachable price point. Together, the two business partners, who initially met as coworkers at Louis Vuitton, decided to launch a cruelty-free outerwear brand made with 100-percent vegan products. The brand has quickly become a fan favorite for its cozy coats in a variety of different styles and colors, from a classic camel hue or black to pretty pastels and vibrant pinks, blues and yellows. For families who enjoy dressing up together, there's even a Mommy & Me collection available, too.

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Prices: $185-$365
Available: Apparis, Bloomingdale's, Intermix, Moda Operandi, Nordstrom, Saks Fifth Avenue and the Apparis pop-up at 4 Prince St. in New York City until February 2019.

Ienki Ienki

Launched in 2016 by Dmitriy Ievenko, co-founder of Ukranian concept store Asthik, Ienki Ienki makes fashion-forward outerwear — puffers, to be exact — that are brightly colored and voluminous at a luxury price point. Since then, the popular brand has been donned by such fashion darlings and street style stars as Eva Chen and Veronika Heilbrunner. The logo-free jackets employ exaggerated proportions, which are identifiable by a large, round metal zipper pull. This season, the brand has introduced prints for the first time, with camo and leopard-print styles available in various color combinations.

Prices: £860-£1,300 (about $1,105-$1,670)
Available: Browns Fashion, Harvey Nichols, MyTheresa, Koibird and Shop at Bluebird, among others.

Saks Potts

Launched in 2014, Saks Potts is an outerwear company founded by twenty-somethings Cathrine Saks and Barbara Potts that has quickly become a cult favorite among the fashion industry and street style set. Growing up in Copenhagen during the '90s, the two friends realized early on that a statement coat is the most important item in a woman's wardrobe — and that outerwear should not only reflect the individuality of each person, but also brighten up one's surroundings. Together, the duo decided to launch a brand that makes elevated coats in unexpected silhouettes that merge delicate materials with unusual aesthetics and playful hues. Its most recognizable design, a colorful '70s-style leather coat with fox fur trimming, has been spotted on influencers and celebrities alike, including Alexa Chung, Kendall Jenner and Cardi B.

Prices: $75-$9,870
Available: Ssense, Net-a-porter, Nordstrom, MyTheresa, Stylebop, Luisa Via Roma, Matches Fashion, Need Supply, Moda Operandi, Bergdorf Goodman, Loit, Shopbop, Tsum, Harvey Nichols and Föger.


Designed around the significance of function and versatility, as well as keeping the fashion-savvy millennial shopper in mind, Biannual makes coats that are reversible, genderless and multi-purpose. Taking a socially conscious approach to garment production, the outerwear items are created ethically, are 100-percent vegan and made without the use of leather or fur. Beyond this, the brand has replaced traditional down with its exclusive "supremeloft" fill, which is made from recycled cashmere and is equally warm, but without the detrimental environmental impact. Biannual was conceived by Dani Roche, founder of design studio and experiential agency Kastor & Polloux.

Prices: $385-$495
Available: Biannual and Barneys New York.

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