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Must Read: Virgil Abloh on Why Streetwear Can Be a Trap, Does Brand DNA Matter?

Plus, Olivier Rousteing on revitalizing Balmain with selfies and diversity.
Virgil Abloh at Heron Preston's Spring 2019 Men's presentation. Photo: Jacopo Raule/Getty Images 

Virgil Abloh at Heron Preston's Spring 2019 Men's presentation. Photo: Jacopo Raule/Getty Images 

These are the stories making headlines in fashion on Tuesday.

Virgil Abloh on why streetwear can be a trap 
Virgil Abloh, often touted as the streetwear supremo, thinks the term "streetwear" is a trap. "It's sort of seen as an ingredient that you just sprinkle on anything, but more what it means in the practical sense is clothing that people wear on the street," the Off-White designer said at WWD's Apparel and Retail CEO Summit. "I think the key word is relevancy. If something is relevant it's already occurring on the street, you see it. When the brand is sort of communicating relevant things, you're going to see a major sort of engagement. But it's not a figurative thing that can be designed into products or designed into campaigns." {WWD

Does brand DNA matter?
Today's luxury consumers are increasingly drawn to labels with collections that are unique and culturally relevant. "The tribes wearing Off-White, Balenciaga and Celine are less concerned with the history of those houses than the sense of community and specialness they get from participating in the fashion moment," writes Lauren Sherman. So, then, does brand DNA matter? With the help of industry experts and trend forecasters, Sherman argues brand DNA does still matter, but brands have to be flexible with it and remix it for a new audience. {Business of Fashion

Olivier Rousteing on revitalizing Balmain with selfies and diversity
At WWD's Apparel and Retail CEO Summit, Balmain's Olivier Rousteing sat down with Bridget Foley to discuss how championing a more diverse lineup of runway models and embracing social media brought the 73-year-old brand into modern times. He also touched on his decision to return to the Paris Couture Week calendar for the first time in 16 years. {WWD

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How brands are saving the planet and making a pretty penny along the way 
Eileen Fisher and Reformation's Yael Aflalo have built their businesses around sustainability and have seen considerable growth as a result. The two women joined Cara Smyth, founder of the Fair Fashion Center and vice president, executive board member of the Glasgow Caledonian University, on a panel during WWD's Apparel and Retail CEO Summit to discuss the profits to be had in running an environmentally conscious business. {WWD

A roundup of the latest tech innovations in fashion
A slew of designers are pushing the boundaries of traditional fashion to invent futuristic wares that do more than just dress our bare bodies. From water-repellent jackets emulating the natural protection developed by plant life to smart jewelry doubling as health trackers, Wired rounded up the most cutting-edge apparel from 2018, that uses advanced technology to improve both the wellbeing of the wearer and of the planet. {Wired

Antoine Arnault on what millennials want from luxury fashion
Antoine Arnault, CEO of Berluti, believes millennials are similar to previous generations when it comes to luxury fashion in that they demand "creative, durable, desirable and beautiful products." The difference, however, between the digitally savvy youth and those who came before Google is they also want respect. At WWD's Apparel and Retail CEO Summit, Arnault said this concept of apprecation can relate to the way designers honor the natural proportions of the human body, as well as the way brands work to become more environmentally responsible. {WWD

Inside the $250-billion modest fashion industry 
Modest fashion isn't going anywhere: What was once a religious niche has grown into a $250-billion dollar industry with more and more women of faith getting to showcase their beliefs through clothes. In an episode of BuzzFeed News' "Follow This," Bim Adewunmi met with a series of female designers from around the world, who are each interpreting modest fashion for a global customer base in a unique and culturally nuanced way. {BuzzFeed

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