Skip to main content

Must Read: Chanel Is Making Millennial-Focused Moves, The Difficult Nature of Brand Activism

Plus, Fila to debut new contemporary collection at Pitti Uomo.
Looks from Chanel's Métiers d'Art 2019 runway show. Photo: Dia Dipasupil/Getty Images

Looks from Chanel's Métiers d'Art 2019 runway show. Photo: Dia Dipasupil/Getty Images

These are the stories making headlines in fashion on Wednesday.

Chanel is making millennial-focused moves 
Chanel has been notorious for its reluctance to adapt to modern consumers — until now. As of late, the brand has taken a series of steps that demonstrate its ability to evolve into a more flexible, millennial-oriented company. The French label began seriously exploring e-commerce this year; it just announced a new Netflix documentary that would give viewers a closer look inside the company; it banned exotic skins and fur in the production of its clothes earlier this week. {Glossy

The difficult nature of brand activism
Increasingly, consumers are showing more loyalty to brands that go beyond providing them with just a product or service and advocate for the same values and beliefs they hold. But not all brand activism goes over so well — it can run the risk of coming off as superficial and self-righteous. In a new piece for Business of Fashion, Robb Young delves into brand activism, consumer demands and the danger of #wokewashing and hypocrisy in the age of ethical consumption. {Business of Fashion

Fila to debut new contemporary collection at Pitti Uomo
Fila will debut its logo-free contemporary collection, called Fila Fjord, during Pitto Uomo in January. The collection, which is designed by the Copenhagen-based designer Astrid Andersen, will include a mix of men's, women's and unisex clothing, as well as footwear and accessories. "The philosophy behind Fila Fjord is to create a premium line for Fila that celebrates their Italian heritage and my Scandinavian roots," said Andersen in an interview with WWD. "I want to push sports-style luxury in a new direction, further than street, and I have tremendous respect for Fila and how they've carried the brand forward." {WWD}

Scroll to Continue

Recommended Articles

A look inside Chanel's ateliers
On Tuesday evening, models wearing tweed and leathers dipped in gold filed around the Temple of Dendur at The Met for Chanel's Métiers d’Art show. The ancient Egyptian structure was in the center of the runway, but it was the intricate embroideries and the pearl-encrusted heels that stole the show. Ahead of the presentation, Vogue visited Chanel's masterful ateliers to see all the details that go into realizing Karl Lagerfeld's grand vision. {Vogue

Chanel's big year of change 
Chanel has done more in this week than most of us have this year: In a span of 48 hours, the house announced it would stop using fur and exotic skins, and then it staged a multi-million-dollar fashion show at an ancient Egyptian temple in New York. Will Phoebe Philo replace Karl Lagerfeld tomorrow? Bruno Pavlovsky, Chanel's president of global fashion, addressed the Philo rumors, along with all the other major changes happening at the French fashion house in an interview with Business of Fashion. {Business of Fashion

Jeanne Damas on growing Rouje into a lifestyle brand 
Jeanne Damas is one of those Paris-dwelling, red-lip-wearing model-turned-influencer types who touches something and it becomes chic. Fully aware of this power, Damas is planning to grow her clothing label, Rouge, which started as an online, direct-to-consumer line, into a lifestyle brand. Her chic takeover is starting with cosmetics – she launched a new line of lipsticks this week – and will continue with retail: Damas is planning to host pop-ups in Los Angeles and Tokyo next April and is also in the middle of scouting a location in Paris for her first permanent boutique. {WWD

Glossier unveils new makeup set
Glossier created a makeup set containing all of its most popular products: Boy Brow, Lash Slick and Cloud Paint. The set, which goes on sale Wednesday, is priced at $40 and will permanently replace the existing Phase 2 Set on Also launching on Wednesday is a limited edition "You Look Good" Pocket Mirror. The Pocket Mirror comes with any purchase over $50 with the code YOULOOKGOOD and will be available for purchase online for $10. {Fashionista inbox} 

Glossier Makeup Set, $10, available here. 

Glossier Makeup Set, $10, available here

Stay current on the latest trends, news and people shaping the fashion industry. Sign up for our daily newsletter.