In Her First-Ever Beauty Campaign, Naomi Campbell Is the New Face of Nars

On Wednesday, Nars Cosmetics announced Naomi Campbell as its newest face, releasing imagery from the brand's Spring 2019 campaign starring the iconic supermodel. Despite her decades-long career, and the fact that she's regarded as one of the most enduring and prolific supermodels of all time, Campbell has somehow never fronted a beauty campaign, making this a significant milestone.

Campbell has been vocal about the fact that she's been discriminated against as a woman of color — especially when it comes to beauty contracts — on multiple occasions. In May of 2017, for example, she told the Evening Standard, "I've never done [a beauty campaign] for anyone. People say, 'Oh you've got beautiful skin' and yet I've never done one." The writer of the piece went on to note, "She gives me a look that says, 'You know why.'"

The campaign images, photographed by François Nars himself, include a close-up of Campbell (and her insanely flawless skin), as well as several black-and-white shots.

The brand took to Instagram to share the news on Wednesday, including a quote from Nars (the person) in the caption: 

"Naomi is a living icon and brings such strong personality to the camera," he said. "She and I are like family. I have known her since the very beginning of her career. From the start, I have admired her, her beauty, and her style."

Campbell also posted about the partnership on Instagram, writing: "Very excited to be the new face of Nars Cosmetics."

Congratulations, Omi! And congratulations to Nars for finally giving this woman a campaign. It's about damn time.

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