In Her First-Ever Beauty Campaign, Naomi Campbell Is the New Face of Nars

It's about damn time, beauty industry.
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Naomi Campbell for Nars. Photo: François Nars/Nars Cosmetics

Naomi Campbell for Nars. Photo: François Nars/Nars Cosmetics

On Wednesday, Nars Cosmetics announced Naomi Campbell as its newest face, releasing imagery from the brand's Spring 2019 campaign starring the iconic supermodel. Despite her decades-long career, and the fact that she's regarded as one of the most enduring and prolific supermodels of all time, Campbell has somehow never fronted a beauty campaign, making this a significant milestone.

Campbell has been vocal about the fact that she's been discriminated against as a woman of color — especially when it comes to beauty contracts — on multiple occasions. In May of 2017, for example, she told the Evening Standard, "I've never done [a beauty campaign] for anyone. People say, 'Oh you've got beautiful skin' and yet I've never done one." The writer of the piece went on to note, "She gives me a look that says, 'You know why.'"

The campaign images, photographed by François Nars himself, include a close-up of Campbell (and her insanely flawless skin), as well as several black-and-white shots.

The brand took to Instagram to share the news on Wednesday, including a quote from Nars (the person) in the caption: 

"Naomi is a living icon and brings such strong personality to the camera," he said. "She and I are like family. I have known her since the very beginning of her career. From the start, I have admired her, her beauty, and her style."

Naomi Campbell for Nars. Photo: François Nars/Nars Cosmetics

Naomi Campbell for Nars. Photo: François Nars/Nars Cosmetics

Campbell also posted about the partnership on Instagram, writing: "Very excited to be the new face of Nars Cosmetics."

Congratulations, Omi! And congratulations to Nars for finally giving this woman a campaign. It's about damn time.

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