Now that we move through trend cycles more quickly than ever thanks to fast fashion, a constant stream of online fashion content (you're welcome) and sometimes-excessive influencer seeding on Instagram and beyond, it's becoming increasingly difficult to predict how long a "hot" item will retain its cool factor and popularity. Unless your disposable income is astronomical, who wants to to invest in an expensive handbag or sneaker that winds up looking dated after just a few months, either because of overexposure or something newer and better coming along shortly thereafter?
Thanks to the explosive resale market, we really can — and should — think of our luxury purchases as investments. StockX, for instance, has built its whole business model around this idea, offering real-time data on any sneaker's uptick or decline in value a la the stock market. And now, women's luxury resale site The RealReal is providing some of that data as well.
For its 2018 Holiday Resale Report, out Thursday, The RealReal aimed to help holiday shoppers purchase gifts that "keep on giving" by listing items with the best resale value, as well as those whose value are on the decline. Read on for the most interesting findings and feel free to apply it to purchases for yourself as well.
Among luxury products and brands that don't ride the trend wave as quickly as some others, Hermès, Goyard and Moncler led the pack, with the resale value of Hermès's Birkin, Kelly and Constance bags up 7 percent year over year. Meanwhile, you may want to steer clear of Tory Burch, Miu Miu and Tom Ford as resale value for their products has gone down.
Logo "It" Bags
Hermès does it again with The RealReal predicting the Constance will become the next Birkin. Despite its more logo-driven design, average prices rose 67 percent year over year. Gucci's Marmont collection continues to have legs with pre-owned belt bags going for roughly their original retail price. The same goes for Louis Vuitton's Empreinte Porchette Métis bag. Meanwhile, the item that put Mansur Gavriel on the map, its bucket bag, is down 9 percent in value. It's not a huge dip, but suggests the style is not the timeless, perennially desirable classic some might have predicted it to be. (It's hard not to wonder if the market being flooded with bucket bags following its success has something to do with that.) Chloé's Faye Bag and Givenchy's Antigona are also on the downswing.
Probably for their sheer practicality, durability and high price tag, Canada Goose jackets are highly desired. We're pretty sure women buy Rimowa suitcases, too, but nonetheless, they're keeping a high value for likely the same reason. On the trendier side of the spectrum, people still want Off-White x Nike (shocker) and are willing to pay above retail. Virgil Abloh's Off-White, as a brand, saw its resale value rise 12 percent year over year — unsurprising for "world's hottest fashion brand." Kenzo, Chrome Hearts and Dior Homme are unfortunately declining in resale value. We wonder if this will change for the latter once Kim Jones's designs hit shelves? Our money's on "yes."
On the luxury sneaker front, Gucci's and Louis Vuitton's logo-heavy styles are on the upswing in terms of resale value. Given the buzz Abloh is building for the latter, we expect that brand's value to only go up from here.