Must Read: Serena Williams Covers 'Teen Vogue,' American Eagle Surpasses $1 Billion in Sales

Plus, what legacy media should do differently to survive.
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Serena Williams on the December cover of "Teen Vogue." Photo: Ronan McKenzie for "Teen Vogue"

Serena Williams on the December cover of "Teen Vogue." Photo: Ronan McKenzie for "Teen Vogue"

These are the stories making headlines in fashion on Wednesday.

Serena Williams covers Teen Vogue
Serena Williams is ending 2018 as the star of Teen Vogue's December issue, after having also appeared on several Condé Nast covers throughout the year. This issue is particularly special, because it marks the first time that the tennis champion wears cornrows on a cover and is also the first editorial offering from Lindsay Peoples Wagner, the magazine's newly instated editor-in-chief. For the feature interview, which took place earlier this month at the Teen Vogue Summit, Williams joined teen activist Naomi Wadler in a conversation with Peoples Wagner to discuss power, activism and black girl magic. {Teen Vogue

American Eagle surpasses $1 billion in sales 
For the first time ever, American Eagle surpassed $1 billion in sales during a single quarter. On Tuesday's third-quarter earnings release, the company reported that its revenue was up 5 percent to more than $1 billion, compared with $960 million the same time last year. "American Eagle and Aerie had extremely well-executed back-to-school and fall seasons, fueling strong sales across stores and double-digit growth in digital," American Eagle CEO Jay Schottenstein said in a statement to WWD. American Eagle's same-store sales rose 8 percent during the quarter, on top of 3 percent last year. Meanwhile, Aerie was up 32 percent in same-store sales, on top of a 19 percent increase during the same period last year. {WWD

What legacy media should do differently to survive
"Magazines are dead," writes Amy Odell in her latest Business of Fashion piece on how to save legacy publishers. But media, she argues, is very much alive, and "people are consuming more media than ever before." This being the case, Odell argues legacy media brands need to focus on publishing innovative journalism, find creative ways to leverage influencers without expecting to be staffed by them and introduce paywalls. {Business of Fashion

Why lip gloss is poppin' again 
Extra shiny lips are making a comeback: The market for lip gloss grew for the first time since 2014 and saw its largest growth last year all thanks to '90s nostalgia, social media and dating apps. Apparently, people are more likely to swipe right on plump, generously lacquered lips. {Business of Fashion

H&M collaborates with Eytys on unisex collection of shoes, clothing and accessories 
H&M is teaming up with fellow Swedish brand Eytys on a genderless line of shoes, clothing and accessories for adults and kids. The collection, which will be available on Jan. 24, includes sneakers and boots in leather, suede and cotton canvas along with jackets, tops, pants and jeans in materials such as cotton twill, faux patent leather, nylon and raw denim. "The collection is all about proportions – creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear," said Eyty's Creative Director Max Schiller in an official press statement. "It's the Eytys idea of a 'generic' look, one that is meant to elevate integrity, attitude and confidence." {Fashionista inbox} 

What it's like to live like a fancy millennial for a week
Writer Rebecca Jennings set out on the ultimate millennial quest: To see whether using only DTC items — minimalist-looking, high-quality versions of ubiquitous products — would actually improve her life. In the span of a week, she did fancy millennial things, like sleep on a Casper mattress, use alcohol delivery services and wear Everlane sweaters. Turns out, America's number-one rated mattress doesn't promise sweet dreams and uninterrupted sleep. {Vox

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