Condé Nast and Condé Nast International have spent the past several months in the process of merging, combining American and U.K. versions of Condé Nast Traveller into one publication with a shared editorial team in August 2019 before merging to form one giant publishing unit at the end of the year. On Monday, Condé Nast International launches its first global digital title: Vogue Business, a business-focused media brand headquartered in London and edited by Lauren Indvik, the former Head of News and Features at Vogue International and Fashionista's Editor-In-Chief from 2013-2015.
While sharing the Vogue name, Vogue Business will operate as its own entity with an independent editorial team. The site was born out of Condé Nast International's new incubator and will cover the impact of broader global market dynamics — from climate change to geopolitics – as well as the cultural patterns and shifts that affect retail. It will also explore the way technological innovations shape the way products are marketed, produced and sold.
"No one else in the world employs more fashion journalists in more places than we do," said Wolfgang Blau, President of Condé Nast International in the official press release. "Our global network of over 800 journalists, digital editors and researchers are immersed in the relevant fashion trends on all inhabited continents, giving the team of Vogue Business access to an unparalleled depth of knowledge, from local design trends to changes in manufacturing, training, technology and distribution."
Given its large pool of resources, the new platform is designed to offer a global outlook on fashion and the luxury consumer, and to deliver business insight to help industry professionals succeed in the worldwide market.
"We take a new global, visual and data-driven approach to journalism," said Indvik of the title. "Our journalism is designed for maximum impact and accessibility, making it easy to understand key ideas at a glance, and to enable fashion leaders to make the decisions that will grow and future-proof their businesses and careers."