Alessandro Michele has made his fascination with Hollywood and celebrity culture quite clear since he took the creative lead at Gucci back in 2015. In addition to surrounding himself with a crew of famous muses that includes Jared Leto, Lana Del Rey, Dakota Johnson, Hari Nef, Florence Welch and the one and only Harry Styles, his recent collections have included nods to iconic Los Angeles landmarks like the Chateau Marmont (Cruise 2019) and Paramount Studios (Fall 2018). In the past year, Gucci has even collaborated with Major League Baseball on a range of pieces emblazoned with the LA Dodgers logo, as well as held a party for the new faces of its Guilty fragrances inside the Hollywood Forever Cemetery.
It should come as no surprise, then, that Michele and co. took this romantic view of showbiz and turned it into a dazzling ad campaign for Gucci's Spring 2019 collection. Shot by Glen Luchford, the imagery and corresponding video take inspiration from old Hollywood films from the 1940s and '50s, including "An American in Paris," "Cover Girl," "There's No Business Like Show Business," "Gentlemen Prefer Blondes" and "Singin' in the Rain." In true Michele form, there's glitz, glitter and glamour aplenty, as well as a lively mix of bright colors and a dash of humor. For example, teaser clips for the campaign include tongue-in-cheek faux red carpet interviews at an imaginary premiere of a Gucci musical, including one with a ditzy actress (accompanied by a dopey, long-haired date) who allegedly can communicate with birds.
Finally, a choreographed clip set to the Irving Berlin classic "There's No Business Like Show Business" features Gucci-clad characters singing, dancing, directing and working behind the scenes, making for a Technicolor musical extravaganza that exquisitely depicts Michele's wild imagination. It's showtime, baby!
See all of the images from Gucci's Spring 2019 campaign in the gallery below.
Image and video credits:
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer/Director: Glen Luchford
Hair Stylist: Paul Hanlon
Makeup Artist: Isamaya Ffrench
AN AMERICAN IN PARIS: TM & © Turner Entertainment Co.
SINGIN’ IN THE RAIN: TM & © Turner Entertainment Co.
THE BAND WAGON: TM & © Turner Entertainment Co.
GENTLEMEN PREFER BLONDES © 2019 Twentieth Century Fox Film Corporation.
THERE’S NO BUSINESS LIKE SHOW BUSINESS © 2019 Twentieth Century Fox Film Corporation.
COVER GIRL © 2019 Columbia Pictures Industries, Inc. All Rights Reserved.