Heartloom Is Hiring A Digital Marketing Coordinator In New York, NY

Our Rapidly Expanding Contemporary Women's Apparel Company located in Soho NYC is seeking a Marketing Coordinator for our Brand.
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heartloom

Our Rapidly Expanding Contemporary Women's Apparel Company located in Soho NYC is seeking a Marketing Coordinator for our Brand. We are searching for a driven, forward-thinking and goal oriented individual to join our team as our Ecommerce + Digital Marketing Coordinator. Must have 5+ years of professional experience in a related role. Bachelor's degree required.

CORE RESPONSIBILITIES:

  • Create and maintain a social media calendar to implement projects and campaigns that align with the brand’s overall marketing calendar and business goals.
  • Responsible for editing and posting content across all social platforms, with a focus on creating cohesive, inspirational content that is consistent with brand identity.
  • Grow social channel engagement by maintaining constant communication with followers.
  • Develop, execute and optimize e-commerce sales and brand awareness through online marketing campaigns including Blogger Gifting, SEM, Paid Social Advertising and Affiliates
  • Report and analyze all metrics associated with social media engagement and growth.
  • Maintain Daily Communication with PR team.
  • Create high-performing, engaging and beautifully designed email blasts via Mailchimp on a weekly basis. Responsible for copy and maintaining branded voice.
  • Work closely with web developers to ensure technical capabilities and support are in place to deliver, measure, and optimize online marketing campaigns. Use​ site architecture​ ​and content to maximize organic traffic growth.
  • Manage all site content including homepage, product pages, curated landing pages, A/B testing, and overall website optimization to improve conversion rate and user experience.
  • Collaborate with Design team to conceptualize and execute marketing materials including line sheets, lookbooks and advertisements.
  • Assist with Styling, Photoshoots, Editing, Marketing Material Creation for Website and Social Media.

QUALIFICATIONS:

  • Must have 5+ years previous Digital Marketing / Social Media experience at a Fashion, Beauty, Lifestyle Brand or relevant experience at a PR or Marketing Firm.
  • Bachelor’s degree Required.
  • Project management skills are Essential with Sensitivity to deadline driven workflow.
  • In depth knowledge of scaling social follower growth and engagement for an apparel or beauty brand.
  • Must have strong understanding and experience with a 360° integrated approach and how social media platforms impact DTC and Wholesale channels.
  • Experience with Successful Influencer Marketing strategy, influencer relationship management and execution.
  • Must have Exceptional Writing and Communications skills.
  • Must have a Keen eye for detail and aesthetic.
  • Ability to work in a fast paced environment with strong sense of urgency.
  • Strong attention to detail and accuracy on all tasks.
  • Proficiency in Microsoft Office, Photoshop, Illustrator, Shopify and Mailchimp.
  • Experience with web analytics services (e.g. GA, Adobe Analytics, Tableau), and social media reporting platforms.
  • Must be Proficient with E-Commerce Marketing, including Google Adwords, Remarketing, Social Media ads.
  • Very Strong Analytical Skills to Effectively Develop Strategies and Solve problems.
  • Must be able to Handle a Variety of multiple changing priorities in a Dynamic Environment.

WHAT WE OFFER:

  • Healthcare Plan
  • 401K
  • Paid Time Off
  • Clothing Allowance / Employer Discount
  • Salary Based on Experience

IF THIS SOUNDS LIKE A GOOD FIT, PLEASE SUBMIT YOUR RESUME FOR IMMEDIATE CONSIDERATION. PLEASE SEND YOUR SOCIAL MEDIA LINKS AS WELL! 

EMAIL: 
info@heartloom.com