Must Read: How Brands Survive Bankruptcy, Zara Unveils New Logo - Fashionista

Must Read: How Brands Survive Bankruptcy, Zara Unveils New Logo

Plus, Balenciaga and Farfetch raise awareness of endangered species with new capsule.
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A closed Wet Seal store. Photo: Justin Sullivan/Getty Images

A closed Wet Seal store. Photo: Justin Sullivan/Getty Images

These are the stories making headlines in fashion on Tuesday.

How brands survive bankruptcy 
Business of Fashion took a look at life after bankruptcy for retailers and brands, like Wet Seal and BCBG Max Azria. Though the chances of surviving the process are getting smaller, some companies have enjoyed a decent afterlife thanks to new ownership by licensing companies, which resurrect dying businesses by making heavy use of licensees. {Business of Fashion

Zara unveils new logo
In keeping up with the rest of the fashion world, Zara has changed its logo. The Spanish fast fashion retailer has replaced its recognizable branding with a new overlapped look designed by advertising agency Baron & Baron. This is the second time in the store's 45-year history that it's changed its logo. {Hypebeast

Balenciaga and Farfetch raise awareness of endangered species with new capsule 
On Tuesday, Balenciaga and Farfetch dropped a capsule collection to raise awareness of endangered species by featuring illustrations of at-risk animals on select ready-to-wear and bag styles. The line also contains familiar Balenciaga pieces in new colors and fabrics, and is made without the use of leather, fur or down. Balenciaga celebrated the collection release by making a donation to International Union for Conservation of Nature. {Fashionista inbox} 

Bangladeshi garment workers fired for joining wage strikes
Roughly 5,000 underpaid Bangladeshi garment workers have lost their jobs for joining violent strikes over wages this month. The strikes came just weeks after Prime Minister Sheikh Hasina was re-elected and have spurred demonstrations outside Bangladeshi embassies and consulates around the world. More than 1,200 garment workers — whose wages are as low as $95 a month — were fired from a single factory. {Rté

J.Crew launches first Fair Trade Certified collection
J.Crew is expanding its sustainability efforts by teaming up with Fair Trade USA to support safer, more planet-friendly factories and happier, more empowered employees. As a part of the partnership, the company will fund the Vietnam-based Saitex Factory for its Fair Trade certification and is looking into several additional factory locations to certify in the near future. J.Crew and Madewell are also launching their first-ever Fair Trade Certified collections on Tuesday, which consist of an assortment of denim styles, priced under $130. {Fashionista inbox} 

Models are getting caught up in the Fyre Festival mess
The bikini-clad models who frolicked on yachts and tropical beaches to promote Fyre Festival are coming under scrutiny for their involvement with the event. The trustee overseeing the bankruptcy of Fyre Media discovered payments totaling more than $5.2 million to multiple recipients. IMG Models received more than $1.2 million, according to court documents, and Kendall Jenner received $275,000. Recipients of these funds are now being summoned to court to gain full understanding of the reasons for these transfers. {WWD

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