If you are a megawatt pop star in 2019 and you don't have a clothing line, do you really exist? Who knows. But Justin Bieber no longer has to answer that question, because Justin Bieber just launched his own fashion line.
Called Drew House — a reference to his middle name — the line has been in the works since at least February of last year, when he trademarked the names "Drew," "The House of Drew" and "La Maison Drew," according to a report by The Blast. So far, the brand's first drop looks a bit like a cross between Yeezy (see: a host of nude tones in different textures) and Bieber's own signature oversized, skater-influenced style.
According to the Drew website, all of the pieces are "ethically made in limited quantities in Los Angeles, USA," and range in price from $48 for a T-shirt to $148 for a pair of pants. The entire collection is unisex, and is modeled in oversized fits on both male and female models. It might not be the most ground-breaking design work we've ever seen, but considering how successful Bieber's merch collaboration with Jerry Lorenzo was back in 2016, there's a good chance that we'll be seeing plenty of Gen Z kids sporting tan corduroy hoodies very soon.
Besides providing information like the textile makeup, the brand's product descriptions also contain a host of bizarre facts, including but not limited to the following [all sic]:
-"there is an official wizard of New Zealand"
-"you can't hum while holding your nose closed"
-"7 percent of American adults believe that chocolate milk comes from brown cows"
-"there's an island in Japan you can visit that's inhabited only by friendly bunnies"
-"pteronophobia is the fear of being tickled by feathers"
-"polar bears can eat as many as 86 penguins in a single sitting"
-"all swans in england belong to the Queen"
-"sea otters hold hands when they sleep so they don't drift away from each other"
We'll let you fact-check all of those for yourself. In the meantime, check out the full first drop from Justin Bieber's new clothing line Drew in the gallery below.
UPDATE, Thursday March 7, 3:09 p.m.: Drew House's second collection just dropped and features some riffs on pieces from the first collection — think sweats and corduroy — with a bit of multicolored tie-dye thrown in for fun. See the full collection below.