Must Read: Karl Lagerfeld Names Carine Roitfeld as Ongoing Contributor to Eponymous Brand, Why Teens Don't Wear Mall Brands Anymore

Plus, Stefan Larsson is reportedly in talks to become the CEO of J.Crew.
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Carine Roitfeld and Karl Lagerfeld. Photo: Andreas Rentz/Getty Images

Carine Roitfeld and Karl Lagerfeld. Photo: Andreas Rentz/Getty Images

These are the stories making headlines in fashion on Thursday.

Karl Lagerfeld names Carine Roitfeld as ongoing contributor to eponymous brand
Karl Lagerfeld has asked Carine Roitfeld to become a permanent collaborator at his namesake label. The duo will unveil their new partnership in September with "The Edit," a selection of Roitfeld's "essential pieces" from the designer's Fall 2019 collection. The ongoing collaboration will evolve with additional projects to be announced later in 2019. {British Vogue

Why teens don't wear mall brands anymore 
Ten years ago, high school halls were filled with teens wearing preppy mall brands like Hollister, Abercrombie & Fitch, Vineyard Vines and Sperry's. Now, many of these brands have struggled to remain relevant, as young people increasingly do their shopping online or through social media, and as streetwear and fast fashion labels have picked up steam. {Glossy

Stefan Larsson is reportedly in talks to join J.Crew as its new CEO
Former Ralph Lauren chief executive Stefan Larsson, who exited the American fashion brand in May 2017, is in talks to join J.Crew Group as its new CEO, according to sources within the company. Should the deal go through, Larsson would replace chief executive Jim Brett, who left last November after disagreements with the board over strategy. {Business of Fashion

How RAD is using the red carpet for good 
RAD (Red Carpet Advocacy) was founded last July to change the conversation on the red carpet, so that it touches on advocacy and philanthropy, as well as fancy dress. It works like this: Stylists and celebrities pick the complete red carpet outfit (jewels and shoes included), and then RAD goes to the brand and asks it to donate to the charity of the star's choice. When clothes get mentioned, so does the donation — on the carpet during interviews, as well as in social media posts and news releases. {The New York Times

Abercrombie & Fitch relaunches iconic fragrance with new campaign 
Abercrombie & Fitch unveiled a new global campaign for Fierce, its men's fragrance, and it looks markedly different from the retailer's previous ads starring what looked like your chiseled high school crush named Chad. Called "Face Your Fierce," the campaign features stories told through still and video content (watch below) of a diverse group of young men and women who share stories about how they face their fears and find inner strength to overcome adversity. The faces include athletes, LGBTQ+ activists, mental health advocates and volunteer firefighters who fought the wildfires in California. {WWD

IMG to represent Iris Apfel
Iris Apfel, the 97-year-old maximalist with a penchant for prints and loud textiles, has been signed by IMG for worldwide representation for modeling, appearances and endorsements. Apfel won't be making her runway debut anytime soon, but we can expect to see her in more digital and print campaigns. {WWD

The importance of fur for Black women in America 
Is our more recent aversion to fur clothing purely an outcome of PETA's efforts to champion animal liberation or does it also have to do with Black women's increased ability to purchase it? In a personal essay for The New York Times, Jasmine Sanders meditates on how wearing fur became an important marker of success and symbol of resilience for Black women in America. "My mother's furs are her insistence on public elegance in a world frequently inhospitable to her," Sanders writes. "It is a point of pride that she wears, and will pass down to me." {The New York Times

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