Must Read: Celebrities Star in Louis Vuitton's Pre-Fall Lookbook, Off-White Launches Largest Collaboration to Date

Plus, how Proactiv is updating its celebrity infomercial model for the influencer age.
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Thandie Newton for Louis Vuitton Pre-Fall 2019. Photo: Collier Schorr

Thandie Newton for Louis Vuitton Pre-Fall 2019. Photo: Collier Schorr

These are the stories making headlines in fashion on Monday.

Celebrities star in Louis Vuitton's Pre-Fall 2019 lookbook 
Instead of staging a runway show to present his Pre-Fall 2019 Louis Vuitton collection, Nicolas Ghesquière called on his celebrity pals — a.k.a. the brand's ambassadors — to model the clothes in series of images lensed by his frequent collaborator, Collier Schorr. Stars of the lookbook include Alicia Vikander, Jennifer Connelly, Ruth Negga, Laura Harrier and more. You can see the entire lookbook in the gallery below. {Vogue

Off-White teamed up with Mr. Porter on largest collaboration to date 
Off-White has partnered with Mr. Porter on an exclusive 44-piece capsule that will be available on the e-commerce site on Jan. 21. The collaboration is an exploration of workwear entitled "Modern Office," and it includes an embroidered trench coat and "Class of 2013" T-shirts. According to Business of Fashion, the online retailer wanted to work with Virgil Abloh to appeal to younger customers eager for new and exclusive streetwear. {Business of Fashion

How Proactiv is updating its celebrity infomercial model for the influencer age 
Last week, Kendall Jenner joined the ranks of Puff Daddy, Alicia Keys, Britney Spears, Justin Bieber and many more, as a spokesperson for Proactiv. It doesn't come as a shock that the company, which has given huge paychecks to celebrities for repping its acne treatment since the late '90s, would enlist a Kardashian. "Proactiv has always chosen a pattern of celebrities that reflect pop culture at a particular moment in time," writes Cheryl Wischhover for Vox. "First it was sitcom stars, then reality stars like Jessica Simpson and Kelly Clarkson, then pop starlets and musicians who were getting lots of eyeballs on YouTube and other video platforms." Now, it's influencers. {Vox

Why couture has found its groove in the era of Instagram 
Thanks to new technologies and our growing desire for authenticity, haute couture may spell big business in 2019. There's also a renewed excitement among designers to create fine clothing for the individual: Balmain is returning to the couture calendar for the first time since 2002; Hedi Slimane plans to expand into the category as part of his new vision for Celine; and a number of young ready-to-wear labels – including Mary Katrantzou, Richard Quinn and Marine Serre – are testing out "ready-to-wear couture." {British Vogue

Karl Lagerfeld designs first men's look for Fendi 
Karl Lagerfeld may be pushing 90, but he's very much up with the trends, which in fashion all point to the growth of menswear. So for the first time at Fendi, the designer has created a men's look that will be shown during the brand's men's show on Monday. The rest of the collection, which is designed by Silvia Venturini Fendi, will juxtapose classicism with futurism. {WWD

Milan Men's Fashion Week moves beyond streetwear 
According to Angelo Flaccavento, Milan's "streetwear bubble has officially burst." Designers at Milan Men's Fashion Week did put sneakers and hoodies in their collections, but these recognizable street bits were overpowered by animal patterns, classic checks, brothel creepers, blazers, mini-skirts and lots of sparkle. {Business of Fashion

Bangladeshi garment workers demonstrate for higher wages
Demonstrations in Bangladesh last week over salaries for garment workers have resulted in one worker dying and more than 20 others being injured after police used teargas and rubber bullets to disperse protestors. Over the weekend, Commerce Minister Tipu Munshi agreed to raise wages for six of the seven pay grades in question, but some union leaders still say that the increase benefits too small a percentage of the nation's garment workers. {Reuters}

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