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Must Read: Fashion Could Save the Oscars, Will Bustle Become the Next Condé Nast?

Plus, Richemont sales up 25 percent despite setbacks in France.
St. Vincent in Saint Laurent at the 90th Annual Academy Awards. Photo: Neilson Barnard/Getty Image

St. Vincent in Saint Laurent at the 90th Annual Academy Awards. Photo: Neilson Barnard/Getty Image

These are the stories making headlines in fashion on Friday.

Fashion could save the Oscars
There's already drama surrounding the upcoming Academy Awards, sprung from the Kevin Hart hosting debacle. And now, the Feb. 24 event may go hostless for only the second time in its history. Can fashion save the Oscars, given its apparent state of disarray? WWD's Bridget Foley says yes, but only if the evening's stars "dare to ratchet up the risk factor" and push "beyond the pretty, standard goddess/column/tulle range to take a chance." {WWD

Will Bustle become the next Condé Nast? 
As of late, Condé Nast has been struck with a series of layoffs and magazine closures, whereas the Bustle Digital Group is on a digital shopping spree: The company has acquired a range of online titles, from Mic to The Zoe Report. Does this mean Bustle is will take Condé Nast's long-held spot at the top of the media food chain? Yes, if founder and CEO of Bustle Bryan Goldberg has anything to say about it. {Business of Fashion

Richemont sales up 25 percent despite setbacks in France 
Richemont said the yellow vest protests in France weighed on its sales at the end of 2018, but double-digit growth at Yoox Net-a-porter Group and robust demand in mainland China offset declines. In a trading update on Friday, the company reported that sales in the three months to Dec. 31 rose 25 percent to 3.92 billion euros. The Swiss luxury group did not give an update on its progress setting up a joint venture with Alibaba. {WWD

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Louis Vuitton opens men's pop-up in New York 
On Thursday, Louis Vuitton opened a temporary men's shop in the Chrome Hearts West Village store in New York. The week-long pop-up will be used to promote Virgil Abloh's debut collection for the brand and will include a range of Spring 2019 ready-to-wear pieces, as well as shoes and leather goods. {Fashionista inbox}  

What President Trump's outfit choice says about the state of the border 
"When President Trump headed to one of the busiest areas along the Texas-Mexico border Thursday morning, he was dressed for a natural disaster," writes Robin Givhan of the navy windbreaker and khaki pants that our commander in chief wore to a discussion about immigration and border security at the Rio Grande. "A suit would have suggested that perhaps now, he was getting down to business," she continues. "Instead, his attire blared that he had come to inspect the damage. And certainly there is damage. Widespread wreckage. But there's nothing natural about it." {The Washington Post

Trends that will shape retail marketing in 2019
In 2019, Retail Dive predicts retailers will be bolder with ad campaigns and will shift towards more inclusive marketing. The site also believes loyalty programs will get a boost and that brands will use turn their focus to social media as a way to engage younger shoppers. {Retail Dive

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