The names people most often associate with J.Crew (and its signature aesthetic) may be Jenna Lyons and Mickey Drexler, but there was another critically-acclaimed talent toiling away largely behind the scenes at the company for 16 years: Somsack Sikhounmuong. After heading up various design roles at both Madewell and J.Crew, he left in late 2017 — a tumultuous time for the company. But now, Sikhounmuong's back on the scene, as he signed on to help relaunch the label Alex Mill, which officially hit retailers on Tuesday.
Founded in 2012, Alex Mill has J.Crew alumni's fingerprints all over it — it counts the company's former CEO Drexler as an investor and strategic advisor, and was started by his son Alex Drexler. Originally launched as a men's shirting brand, the label has been reimagined to include a women's collection in addition to a fuller range for men.
"Today, Alex Mill is a line of easy-to-wear essentials for women and men, specializing in the things that are always in style — and likely to become a part of your daily uniform," the brand said in a release on Tuesday. In the interest of making the clothes that could become standbys, the made-over brand is presenting an array of easy-to-wear separates like button-ups, roomy jumpsuits and unfussy dresses.
With prices ranging from $35-$175, the label's pieces will be stocked at retailers including Goop, Mr. Porter, Net-a-Porter, Barneys New York and Nordstrom. Take a look at the new Alex Mill's first campaign images in the gallery below, then browse the brand's full selection at alexmill.com.