Since taking the helm at Dior in 2016, designer Maria Grazia Chiuri has focused on capturing the attention (and disposable income) of the all-important millennial and Gen-Z consumer bases. By most accounts, her strategy has worked. It's impossible to scroll through your Instagram feed without seeing at least one of the French house's signature saddle bags or a personalized monogram tote bag; mega-influencers like Chiara Ferragni and Karlie Kloss opted to wear Dior on their respective wedding days, spreading brand awareness to their millions of followers; and the label's heavy use of logos, from "We Should All Be Feminists" T-shirts to "J'Adore Dior" bra straps, have given it a boost in cultural relevancy among digitally savvy young shoppers.
In the process, Dior's ready-to-wear collections have become increasingly commercial and reliant on current trends. While that (along with its continued commodification of feminism) hasn't sat well with some fashion critics and longtime fans of the house, the world's biggest luxury brand is bringing in serious cash — it hit a "record-breaking" $49 billion in revenue in 2017 — and the Fall 2019 collection that debuted on the runway in Paris on Tuesday afternoon is chock-full of pieces that we anticipate selling like hotcakes.
The show kicked off with yet another statement tee (it reads "Sisterhood Global") paired with a wool midi-skirt and two very of-the-moment accessories: a bucket hat and a belt bag. For fall, Dior transformed its blockbuster saddle handbag silhouette into a fanny pack-style easily worn at the waist — likely designed with the knowledge that fanny packs accounted for nearly 25 percent of the U.S. accessories industry's growth in 2018. The almost 90 looks that followed all shared that sense of wearability, and while few elements in the show screamed "Dior" from a creative direction standpoint, there was plenty on offer that shoppers on the hunt for a smart investment piece could buy and conceivably wear for years to come.
Particularly desirable items for fall include the tailored buffalo plaid coats and parkas — some with fringed pockets and others with a streetwear-inspired box logo smack in the center — as well as the structured leather jackets, bucket hats lined with the Dior monogram, cozy blanket shawls and skirts, pleated denim skirts and all-over quilted pieces that give off workwear vibes. The vaguely punk-y tartan plaids and aforementioned buffalo check are likely nods to the pervasive '90s nostalgia trend, and Dior's grunge moment came in the form of an open-knit, red-and-white striped fuzzy sweater worn over a black bralette.
Though much of the collection touched upon more youthful trends, customers of all ages were addressed: The sharp suiting pieces (like bar jackets, cropped trousers and collared blouses), statement overcoats with graphic prints, classic knits in a variety of shapes and conservative evening options in black and navy have appeal across the generations.
See the full Fall 2019 Dior collection in the gallery below.