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Bella Hadid Stars in the Kith x Versace Collaboration Campaign

Plus, the Italian luxury house's Medusa logo has been redesigned for the first time ever.
Bella Hadid for Kith x Versace. Photo: Courtesy of Kith

Bella Hadid for Kith x Versace. Photo: Courtesy of Kith

At New York Fashion Week last September, Kith's theatrical fashion show entitled "Kith Park" debuted an upcoming collaboration with Versace. The announcement marked the streetwear mega-retailer's first-ever, large-scale collaboration with a luxury fashion house, and the partnership quickly garnered plenty of online buzz. 

Designed by Kith, the collection boasts more than 100 styles across men's and women's apparel, footwear and accessories, which were fabricated and produced entirely in Italy by the Versace team. Plus, the Italian house's iconic logo has been redesigned for the first time ever, featuring Kith's signature box logo across the eyes of Versace's Medusa. 

On Friday, Feb. 15, the collection will finally hit all Kith stores, its website and select Versace flagship locations across the globe. To coincide with its release, the brands have joined forces yet again for a special campaign starring Versace house muse (and expert sneaker shopperBella Hadid, who opened the collaboration's portion of "Kith Park" last season.

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As seen on Hadid, Kith x Versace is filled with a mix of the logomania and Greek-meets-Baroque motifs, covering puffers, track suits, silk blouses, biker shorts and more. The two brands also worked on a '90s-era sneaker together, bringing back Versace's Amico Trainer from its archives and updated with a new silhouette and design variations. For women, the collection also offers a leather stiletto boot and mule with gold co-branded hardware.

See the entire campaign in the gallery below, and cue our own Alyssa's favorite catchphrase: "Damn, Bella."

Plus, see the full Kith x Versace women's lookbook in the gallery below.

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