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Must Read: McDonald's Responds to Balenciaga's Fry-Carton-Inspired Shoe, 'Vogue' Brazil Director Resigns After Backlash Over 'Slavery' Party

Plus, Victoria Beckham will launch an official YouTube channel during London Fashion Week.

These are the stories making headlines in fashion on Friday.

McDonald's responds to Balenciaga's fry-carton-inspired shoe
First a New York souvenir company came after Balenciaga for copying a touristy tote. Now, McDonald's is after the luxury label: In a post by McDonald's Sweden, the fast food establishment poked fun at the red, square-toed leather mules that Demna Gvasalia debuted last summer. "If we get 103,042 likes we release these for real," the caption reads. The post has yet to reach 20,000 likes. {Fashionista inbox}  

Vogue Brazil director resigns after backlash over "slavery" party 
Vogue Brazil's fashion director, Donata Meirelles, has resigned after photos from her 50th birthday party drew criticism for evoking colonial depictions of slavery. Images from the party showed Meirelles, who is white, sitting on a throne-like seat, flanked by four Black women. In a statement on Instagram, the magazine said: "Vogue Brazil profoundly regrets what happened and hopes that the debate that has been generated serves as a learning experience." The magazine also said it would set up a panel of activists and academics to help create content to combat inequalities. {The Guardian

Victoria Beckham will launch an official YouTube channel during London Fashion Week 
Victoria Beckham is launching her official YouTube channel just in time to livestream her London Fashion Week show on Feb. 17. "I can't wait to share my latest collection with as many as possible through the livestream, and look forward to building my channel with fun and exciting content that will keep me connected with my followers as well as build a sense of community with an amazing group of collaborators," the designer told British Vogue. {British Vogue

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Staud launches shoes
Staud is launching its first collection of shoes on Feb. 25. Its debut footwear offering includes an assortment of wedges, flat mules and strappy kitten-heel sandals priced between $200 and $400. The second collection, dropping this fall, features boots, metallic disco heels, loafers and Mary Janes. Staud's first two shoe collections will exclusively retail on the brand's site as well as with Net-a-Porter. {WWD

How fashion is bracing for the Brexit disaster 
"For the fashion world, a no-deal Brexit, with the tariffs and economic disruption it would likely bring, is the worst-case scenario everyone had hoped to avoid," writes Sarah Kent for Business of Fashion. But with the U.K. scheduled to leave the European Union in less than two months, fashion giants from Kering to Burberry are bracing for impact. Kering, for example, is stocking up on products in anticipation of delivery delays and tariffs that would kick in. {Business of Fashion

Men's makeup could pick up steam in 2019 
Can men's makeup finally gain traction? With the overall messaging around makeup shifting toward self-expression and a booming menswear market encouraging men to enhance their overall appearance, there is a high chance that more men will get involved in the beauty sphere in 2019. What's more, big-name brands like Chanel are tapping into the growing landscape of men's grooming. {Hypebeast

Six key components for the next generation of stores
Retail Dive came up with six key takeaways from Future Stores, a Miami-based retail conference that took place last week, on what's essential for the next generation of stores. According to retail executives from around the country, physical stores of the future must engage the customer's senses, cater to convenience and let customers shop on their own terms. {Retail Dive

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