Must Read: Baselworld Promises an Overhaul as Attendance Plummets, French Connection to Relaunch FCUK

Plus, Justin Bieber explained Off-White to a cop.
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Visitors at the opening day of Baselworld 2019. Photo: Adam Berry/Getty Images

Visitors at the opening day of Baselworld 2019. Photo: Adam Berry/Getty Images

These are the stories making headlines in fashion on Friday.

Baselworld promises an overhaul as attendance plummets 
More brands are skipping out on Baselworld – the jewelry and watch industry's biggest annual exhibition — as they've come to rely more on direct sales to customers than on department stores. The drop in attendance has caused the trade fair's managing director to come up with a plan to broaden the show's appeal, which includes adding talks, collectors' areas, a retailer summit and an e-concierge for travel planning. Next year, the event will also move to late April, right after SIHH, a trade fair dominated by Richemont-owned brands, making it easier for retailers to attend both events. {Business of Fashion

French Connection to relaunch FCUK
French Connection, the British fashion brand, will relaunch its FCUK logo through an exclusive capsule collection with Urban Outfitters. The attention-grabbing logo was introduced in the company's ad campaigns in the spring of 1997, but has not been used since 2004 due to complaints and censures from advertising watchdogs. The logo will make its comeback on April 1 in a collection that includes T-shirts, tank tops, hooded sweatshirts and denim for women and men. {Fashionista inbox}

Justin Bieber explained Off-White to a cop 
A cop once stopped Justin Bieber to question his Off-White sneakers. Like many of Virgil Abloh's designs, the sneaker in question had a large zip tie attached to it, which the officer misidentified as a security tag. Bieber, who retold this interaction on his Instagram Stories, had a simple, to-the-point response: "Bro, it's just fashion." If only there was as easy of an explanation as to why a member of law-enforcement would accuse Bieber of wearing a stolen shoe. {The Cut}  

Livia Firth and Alberta Ferretti to launch a sustainable capsule collection
Livia Firth, the Eco-Age and Green Carpet Challenge founder, has teamed up with her long-time friend and designer Alberta Ferretti to create a sustainable capsule collection, which launches on April 15. The range features shimmery mini skirts, organic cotton shirts and sweaters crafted from recycled cashmere, embroidered with the phrase "It's a Wonderful World." Ahead of the launch, both women spoke with British Vogue to share their thoughts on how we can all become more responsible consumers. {British Vogue

Behind the rise of rainbow fashion 
There's been a noticeable uptick in the prevalence of rainbows in fashion lately. "The popularity of rainbows in fashion and accessories seems to hinge upon the color scheme's exuberance and joyfulness," writes Eliza Brooke for Vox. "It's a reaction against the post-Recession dominance of minimalism, and, one might argue, a salve for the anxiety of modern life." Instagram is another reason for the rise of multicolored clothes, bags and jewelry – you have to wear a lot of color to stand out on social feeds. {Vox

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