Although the Gucci team has traveled to New York, London, Florence and Arles for Cruise shows in the past, this season, the brand is sticking closer to home. On Monday morning, Gucci announced that it will present its Cruise 2020 show in Rome, the same city in which the label's creative team is headquartered.
The show will take place on May 28 at the Capitoline Museums, which is considered the oldest museum complex in the world. The public works on display include Roman, medieval and Renaissance-era artifacts in what one can imagine will be a fitting backdrop for Alessandro Michele's eclectic vision. It follows on the heels of Gucci's Pre-Fall 2019 collection, which was shot by Harmony Korine in Pompeii, Herculaneum and Selinunte, underscoring the importance of history and place to Michele's creative world.
"The choice of location continues Gucci Creative Director Alessandro Michele's dialogue with the old world, this time drawing from a place reminiscent of his childhood," the brand said in a release. "Located on the Capitoline Hill, the Museums offer a unique look inside centuries-old history of Ancient Rome through a rich antiquities collection."
Alongside its unveiling of the Cruise 2020 venue, Gucci also announced its plan to financially support the restoration of the rock face on the southern side of the Campidoglio, called the Rupe Tarpea. The site is historically significant as the place where first century AD "traitors were sentenced to death from the cliff to the underlying Roman Forum," according to the release, and the donation gives some teeth to the idea that Gucci desires to conserve the history its creative director is so often inspired by.