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Must Read: Instagram Introduces New Marketing Tools for Brands and Influencers, Angelica Cheung on the Business of Fashion in China

Plus, how do you define social health?
Camila Coelho, Aimee Song and Caroline Daur at Self-Portrait's Spring 2019 show. Photo by Craig Barritt/Getty Images for Self-Portrait

Camila Coelho, Aimee Song and Caroline Daur at Self-Portrait's Spring 2019 show. Photo by Craig Barritt/Getty Images for Self-Portrait

These are the stories making headlines in fashion on Tuesday.

Instagram introduces new marketing tools for brands and influencers 
Instagram previewed a variety of tools designed to bring greater transparency, accountability and scope to influencer marketing earlier this month. The updates will include the ability for brands to boost sponsored posts, an expansion of its "paid partnership" tag and the addition of "creator accounts," which will provide special analytics tools for high-profile influencers. Instagram is also cracking down on "inauthentic" activity generated by third-party apps that inflate engagement. {Vogue Business}  

Angelica Cheung on the business of fashion in China 
Angelica Cheung has served as the editor-in-chief of Vogue China since the magazine's inception in 2005. A trained lawyer with an MBA, Cheung's success in fashion media and her understanding of multiple cultures make her a valuable advisor for brands looking to expand their businesses in China, and for Chinese brands who want to go West. Lauren Indvik sat down with Cheung to discuss the changes going on in China's fashion industry and how they will impact foreign luxury labels, homegrown talent and sustainability. {Vogue Business

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How do you define social health? 
Brands can form a holistic picture of their social health by looking at their reach, audience growth, conversion and engagement. The most important metric is engagement rate, or the conversation about a brand that's happening online, which can be evaluated through comments, likes and hashtags, not only on the accounts of brands and influencers but also on consumer accounts, as well as on Reddit and Pinterest. {Business of Fashion

A brief history of the Nike Air Max 1
Happy Air Max Day! Nike debuted its Air Max 1 on March 26, 1987. The brand is celebrating the birth of its game-changing, Air-cushioned sole with a series of releases, and Highsnobiety is marking the occasion with a look back at how the Air Max revolution started and what inspired the original design of the shoe. {Highsnobiety

Paris is getting a new concept store 
The owners of Galeries Lafayette are trying to fill the cool concept store void left by Colette with a new Champs Élysées flagship. The four-story building boasts a modern design by the same architect working on Google's Silicon Valley campuses and has a food court in the basement. There will be a floor for emerging labels like Telfar, Alyx, Maryam Nassir Zadeh, Ambush and Bode, another one for more established luxury brands including Gucci, Balenciaga and Sacai. For the first three weeks after the grand opening on Thursday, the inside windows will be dedicated to Chanel to pay homage the late Karl Lagerfeld. {Vogue}  

Tommy Hilfiger announces store closures 
Only a few months in, 2019 is truly shaping up to be the year of store closures: On Monday, Tommy Hilfiger shuttered its 22,000-square-foot global flagship on Fifth Avenue and announced that it will do the same with its store on Collins Avenue in Miami at the end of April. "In line with our strategic objective to further reach and engage with digitally savvy North American consumers, we will focus on next generation retail experiences and partnerships to stay ahead of today's continuously changing shopping habits and preferences," said Daniel Grieder, chief executive officer of Tommy Hilfiger Global and PVH Europe on the closures. {WWD

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