How high does your SAT score need to be in order to secure a Sephora collaboration? Perhaps more importantly, do you even have to know what the SATs are? Unclear!
In peak 2019 news, Olivia Jade Giannulli, the 19-year-old daughter of actress Lori Loughlin — who also happens to be a wildly successful beauty vlogger with nearly 2 million YouTube subscribers and 1.4 million Instagram followers — has lost her holy grail partnership with the beauty mega-retailer, the company announced on Thursday afternoon. Loughlin is currently facing charges for allegedly having paid $500,000 in bribes to get Giannulli admitted to the University of Southern California — but even without a college degree, the young Aunt Becky clone (genetics are freaky!) had a burgeoning career plenty of aspiring YouTubers would envy.
Olivia Jade, who had been a Sephora Collection ambassador since 2017, launched her own collaboration, Olivia Jade x Sephora Collection, with the brand in December of 2018. At the time of its launch, the vlogger posted a YouTube video introducing the six-pan highlighter and bronzer palette, gushing with excitement, saying, "I never thought I would ever make this video... It's the most surreal and I can't stop crying, I'm so emotional."
A spokesperson from Sephora issued the following statement to Fashionista: "After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately."
The product has already been removed from Sephora's website.
While it's unclear how much involvement and/or knowledge many of the rich offspring caught up in this controversy had about their parents' nefariousness, what's obvious is that college was never exactly Olivia Jade's... priority. Unless, that is, you count her video about getting ready for her "last college party before break" ("But wait, break from what?" you may be asking. Same.) It's worth noting that she has indeed made good use of her dorm room for spon-con purposes, but what's murkier is whether she regularly engaged in any kind of academic-adjacent activity.
Once, when Olivia Jade had to jet to Fiji for a work-related shoot, she mentioned in a video that she "[didn't] know how much of school I'm going to attend, but I'm gonna go in and talk to my deans and everyone, and hope that I can try and balance it all." She went on to note that, for her, college was about "the experience of game days [and] partying," and further elaborating, "I don't really care about school, as you guys all know." Thanks for clearing that up!
But listen, Olivia Jade has been through a lot. Being a rich celebrity child can't be easy, and maintaining a vlogging career while also hanging out near a university sometimes and partying on yachts has got to be a struggle. In one video, Olivia Jade opened up about the particular hardship of having several followers accuse her of having gotten a boob job. That never happened, guys. Leave Olivia Jade alone!!!!!
It remains to be seen whether other brands the influencer has partnered with, such as TreSemmé, Princess Polly, Amazon Fashion, Smile Direct Club and Clinique, will also end their relationships, though we wouldn't be surprised. Does anyone know if USC offers courses on how to win back your digital audience and rebuild your influencer brand after being brought down by a super embarrassing criminal scandal? Or how about a class called Notes App Apologies 101? Asking for... a friend.
UPDATE, March 15, 8:12 a.m.: TreSemmé has also reportedly ended its partnership with Olivia Jade in the wake of the admissions controversy, according to BuzzFeed.