It's a good time to be looking for a new swimsuit if you're an ethical fashion fan, as more and more brands figure out how easy it is to switch from traditional synthetic fabrics to recycled ones. Last week, Madewell jumped on the sustainable swimwear boat, joining longtime champions like Patagonia and Mara Hoffman and proving that recycled fabrics don't need to be seen as a niche sustainability solution.
Reformation is another label that's been prioritizing sustainability in its swimwear since it first launched the category. Econyl — made from things like recycled fishing nets, fabrics scraps and industrial plastic — features heavily in Reformation's latest swimsuit collection, which dropped on Thursday. And while the brand is excited about using a fiber that "has the potential to be recycled infinitely," it's also willing to admit that recycled nylon still isn't perfect from an environmental standpoint.
"When you wash anything made from synthetics, even recycled materials, tiny bits of plastic called microfibers are shed into the environment," the brand explained in a release. "Microfibers are too small to be filtered out by waste treatment plants, so they can end up in our waterways and oceans by the billions."
Reformation's supply chain currently features about five percent synthetic materials, and the brand says it's working to reduce that number — but in the meantime, it's encouraging customers to minimize microfiber pollution by using cold water to wash swimwear by hand, or using a microplastic-trapping GuppyFriend bag for machine washes. To that end, Ref's also selling GuppyFriend bags on its website alongside its swimwear.
See more from Reformation's new swimwear collection below, then check out the full selection on thereformation.com.
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