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Must Read: The Shops at Hudson Yards Are Officially Open for Business, the Retail Industry Revisits Marketplaces

Plus, Marine Serre debuts menswear.
The Coach store in The Shops at Hudson Yards. Photo: Daniel Salemi for Coach

The Coach store in The Shops at Hudson Yards. Photo: Daniel Salemi for Coach

These are the stories making headlines in fashion on Friday.

The retail industry revisits marketplaces 
Marketplaces are the retail industry's trend du jour. "Partly a function of the real estate market, like pop-up shops, marketplaces are sprouting at a time when there remains a glut of available space driving down asking rents and landlords willing to deal," writes Sharon Edelson for WWD. These modern marketplaces that are attracting retail operators and investors, generally feature between eight and 30 emerging or digitally native brands — or both — often with a food and beverage component. {WWD

The Shops at Hudson Yards are officially open for business 
The brand new, seven-level megamall at Hudson Yards opens to the public on Friday. It boasts over 100 stores, including New York City's first Neiman Marcus department store, as well as a millennial-pink outpost of Dallas's luxury shop Forty Five Ten, an Instagram-friendly "Snark Park" exhibition designed by Snarkitecture, a Frankie CoLab concept store and some of the usual subjects from both ends of the market: H&M, Zara, Athleta, Gucci, Fendi, Dior, Tory Burch, Theory and many more. {Fashionista inbox} 

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Marine Serre debuts menswear
Marine Serre debuted her first menswear offering via Ssense on Thursday. The 22-piece collection is rooted in '90s nostalgia and features many of the designer's trademarks — crescent moons, technical fabrics and what she calls her "upcycled futurewear." Highlights include deconstructed chore jackets, one-piece cycling suits and tie dye tracksuits. {i-D

Big retailers are making moves to promote sustainability 
A growing group of department stores and e-commerce sites are putting sustainability at the top of their agendas. Selfridges said 50 percent of the products it sells will be better for people and the planet by 2022, and Galeries Lafayette has started to spotlight products that meet certain environmentally or socially positive criteria. Farfetch hired its first head of sustainability last year, and Net-a-Porter is preparing to launch a series of sustainability initiatives later in 2019. {Business of Fashion

How streetwear came to represent progressive youth culture
Streetwear was once a subversive, subculture movement, but it has "evolved as a DIY reaction to the ideals of the luxury fashion industry and its seasonal schedules, eschewing boring professionalism and prohibitively expensive high quality fabrications in favor of rawness, attitude, creativity and community," writes Felix Petty for i-D. Petty further argues that streetwear has grown to represent "the progressive politics of 21st century youth," and "the inclusive attitude of a generation raised in communities fostered and developed online." {i-D

The trade war could lead to a boom in counterfeit goods
As the trade war between the U.S. and China heats up, Chinese nationals might increase the number of counterfeit goods as a way around tariffs. What's more, trade groups fear tariffs could increase costs and drain resources available to fight illicit counterfeits, and they also caution that consumers may knowingly or unknowingly seek counterfeit goods as legitimate goods become more expensive. {CNBC

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