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Must Read: Makeup Artists Are Using Their Social Media Influence to Create Big Businesses, Patagonia Refuses to Sell Vests to Some Financial Firms

Plus, are brands keeping up with the evolution of masculinity?
A master class with Patrick Ta in Tokyo, Japan. Photo: Christopher Jue/Getty Images for SHISEIDO

A master class with Patrick Ta in Tokyo, Japan. Photo: Christopher Jue/Getty Images for SHISEIDO

These are the stories making headlines in fashion on Thursday.

Makeup artists are using their social media influence to create big businesses 
It's easier than ever to break into the cosmetics game in the social media era and follow in the footsteps of A-list makeup artists, like Pat McGrath and Charlotte Tilbury, who now boast cosmetics empires valued at $1 billion. The new generation of celebrity makeup artists are using Instagram and their massive followings as a platform to show off their skills and sell products directly to potential customers. And if their personal brand is strong enough — think Kylie Jenner — then they don't even need a retailer to stock their products. {Business of Fashion

Patagonia refuses to sell vests to some financial firms 
You can easily spot a tech or finance bro by a Patagonia Nano Puff vest with an embroidered corporate logo. But this Wall Street swag could become a look of the past due to a policy change at Patagonia that will exclude certain clients. On Tuesday, the company released a statement that said it will only partner with "mission-driven companies that prioritize the planet" and B Corp companies moving forward. The statement also said the company will refuse to work with various religious groups, politically-affiliated organizations and financial institutions. {Hypebeast

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Are brands keeping up with the evolution of masculinity? 
A new generation of 21st-century male icons have emerged, bringing with them a new form of masculinity. The new crop of idolized men — Timothée Chalamet, Ezra Miller, Troye Sivan and Harry Styles — appear boyish in nature and dress in a more gender-fluid way, meaning they're able to generate notable sales for fashion and beauty brands. Business of Fashion examines how these companies are capitalizing on this evolution of masculinity.  {Business of Fashion

Is getting a luxury fashion MBA worth it? 
Last year, New York University became the first U.S. business school to start a fashion and luxury MBA program. Vogue Business caught up with the first batch of students who will graduate with their luxury master's degrees this May to see whether the yearlong program was worth the $100,000 price tag. Many of the class members that were interviewed seem satisfied, though the course's true value will be determined once the students enter the workforce. {Vogue Business

A Mary Quant retrospective is coming to the Victoria & Albert Museum 
The first international retrospective of Mary Quant's work in almost half a century is opening at the Victoria & Albert Museum on April 6. The exhibit will focus on her miniskirt heyday from 1955 to 1975 with more than 120 garments on display over two floors, along with accessories, cosmetics, sketches and photographs belonging to the designer, most of which have never been seen before. {The New York Times

Carine Roitfeld teams up with Luisviaroma to launch CR Runway 
Carine Roitfeld is teaming up with Andrea Panconesi, the CEO of Luisaviaroma, to hold a fashion show in Florence in celebration of the retailer's 90th anniversary and the launch of CR Runway, a new format of fashion show that aims to unite top designers and models under one umbrella. The runway show will take place on June 13 and will feature 90 of Roitfeld's personally-curated looks that pay tribute to the '90s. {Fashionista inbox} 

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