Must Read: Can Fast Fashion Ever Be Ethical? Microinfluencers Are in High Demand

Plus, Kim Kardashian West had a CBD baby shower.
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Photo: Michele Tantussi/Getty Images

Photo: Michele Tantussi/Getty Images

These are the stories making headlines in fashion on Monday.

Can fast fashion ever be ethical?
The Ethical Trading Initiative commissioned a team of authors to examine the connection between business models in fashion and food and labor standards in the supply chains of those industries. Their findings suggest that the model of producing giant volumes of clothing at the highest speed and lowest cost, through a flexible and opaque global supply chain has been a key contributor to the hazardous conditions, labor abuses and low wages that workers face in the industry. There will need to be collective action from brands across the industry in order to improve working conditions. {Quartz

Microinfluencers are in high demand 
Microinfluencers — influencers with between 10,000 and 100,000 followers — are steadily gaining popularity in fashion and beauty, according to Launchmetrics's annual State of Influencer Marketing report. The 2019 report surveyed marketing, communications and public relations professionals from the fashion, luxury and beauty sectors, as well as influencers. Of those surveyed, 45.5% said they prefer working with microinfluencers with one of the main motives being authenticity. {Fashionista inbox} 

Kim Kardashian West had a CBD baby shower
Over the weekend, Kim Kardashian West hosted a CBD-themed baby shower for her fourth child, which will arrive soon via surrogate. Kardashian shared moments from Sunday's festivities on her Instagram stories, which featured a "make your own CBD" station and a CBD chocolate fountain. {Vogue

How to build a successful fashion brand during an era of unprecedented competition
The internet and social media platforms have made it easier than ever before to start a business, but those who succeed must work harder to stand out in a crowded market. At Business of Fashion's second annual West Coast summit, a range of entrepreneurs across the fashion, technology and wellness industries took the stage to discuss how they are upending traditional business models by tapping into new markets. {Business of Fashion

Gabriela Hearst on redefining luxury fashion
America's luxury fashion landscape is filled with big players who prioritize quarterly results over quality, but Gabriela Hearst is not one of them. Instead, the Uruguayan-American designer has a clear mission of creating luxurious, beautifully crafted collections that focus on quality design and promote sustainable business practices: Hearst is committed to working with biodegradable materials and recycled fabrics, and she tries to minimize waste as much as possible. {Business of Fashion

Retailers want to know where you eat and sleep 
Retailers have resorted to stalking: They're buying mobile-phone data that can track where and for how long you shop, eat and see movies. They're also tracking where you go before and after you partake in these activities. The location creeping allows them to determine personal details that paint a picture of what kind of consumer you are, which in turn helps them decide what types of shops to open and how to advertise. {Business of Fashion

How brands get licensing deals with films and TV shows
It's not easy to get an officially licensed collaboration with a film or TV show, but it can be done if a brand is willing to put in the work. "Just because a studio signs off, it doesn't necessarily mean you can jump straight to making your collab," writes Alec Banks for Highsnobiety. "When Dumbgood made its "Seinfeld "collection, the brand also had to secure the permission of the actors whose likenesses were being used. Similarly, a brand might have to secure the permission of a director, or in other cases, if it's using a line of dialogue from a movie or show, that might involve getting the blessing of the writer." {Highsnobiety

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