Calling all beauty obsessives: Glossier has a new addition to its millennial-pink product lineup. On Friday, the direct-to-consumer wunderkind company launched Bubblewrap Eye + Lip Plumping Cream, a rich moisturizer designed to be used specifically on lips and undereyes.
While "bubblewrap" may evoke certain images not typically associated with perfect skin — bumps and synthetic plastics, for example — the name is meant to convey that as a "plumping cream." The formula coddles fragile areas of the face, offering an "extra layer of protective cushion," as the press release puts it.
Housed in a diminutive 0.74-oz metal can with a pump-top dispenser, the buttery white cream feels soft and plush on contact — but also airy and light, rather than dense or balm-like. Described by the brand as a "water in oil emulsion" that "starts as a rich cream, then breaks down," it's spiked with moisturizing ingredients like hyaluronic acid, avocado oil and squalane, as well as peptides (which help build up skin's defenses).
Those are all fairly common, well-regarded ingredients in skin care; less run-of-the-mill are swertia chirata extract (an herb said to enhance skin's smoothness), blueberry extract (for its antioxidant properties) and an unspecified "vegetable protein," the brand claims to be smoothing.
I got my hands on a sample from the brand to test ahead of its official launch, and have been smoothing it diligently over the recommended areas — undereyes and lips — for the past three days. I press it in lightly, using my ring finger, as the packaging advises — which is how I've always applied my eye cream anyway, having learned that tip from the original "Queer Eye" — thanks, Kyan!
Initially, I was impressed with how silky and light the product felt; it was especially nice to be able to hydrate my lips without coating them in a heavy, salve-like layer. Immediately, I noticed a bit of that "cushiony" effect, with my lips in particular feeling quenched, smooth and amazingly soft. I can't say they looked dramatically more "plush and full," as the press release claimed they might, but all that moisture did lend a little more plumpness and suppleness to the area. Plus, it just feels nice: I could see it being an ideal lip balm alternative for people who don't like to feel greasy or want to avoid that glossy sheen standard waxy formulas can leave behind (it's much less shiny).
As for the eye area, I typically shy away from eye creams that are too rich; I'm prone to milia (those tiny, white, below-the-skin bumps that result from over-moisturization). So I was a little worried about what Glossier's formula might do — but I went full speed ahead nonetheless, all in the name of beauty editor duty. And honestly, I was surprised by how much I liked this stuff as an eye cream.
The effects were simple: The area felt ultra-hydrated, soft and incredibly smooth, which in turn made the teeny, tiny fine lines I've been developing over the course of my late 20s less pronounced. Did it do anything to fade the perpetual undereye circles that have plagued me my whole life? Not in the least. But it delivered impressive moisture to an area in need of it, and it did so without being too rich that it caused an adverse, bumpy reaction.
Another litmus test for eye creams for me, especially if I'm going to wear them during the day, is how they wear under makeup. I found that with Bubblewrap, using a sparing amount (about half of one pump for both eyes) made for an ideal pre-makeup primer, smoothing things out and creating a cushion for the makeup to sit on top of, rather than settle into. There was no pilling, and my undereye concealer seemed to last a little longer than it usually does, without turning cake-y. But then one day, I made the mistake of upping the amount of product just a bit (about a dime-size dollop distributed over both eyes), and things did not go so well: It ended up pilling as I blended in my concealer, causing the makeup to slide around. So the lesson here is all about restraint! If Bubblewrap is good (which, to be clear, I very much believe it is), more of it is not better.
As far as eye creams go, it's not exactly loaded with actives: There's no vitamin C to brighten skin, no retinol to actively prevent wrinkles and no sunscreen for extra daytime protection. But as far as basic hydration goes? It's a winner for me.
Glossier Bubblewrap Eye + Lip Cream is available on Glossier.com for $26.
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