Must Read: Sofia Richie to Launch Fashion Label, Puma Reports Record First-Quarter Sales

Plus, Reformation lands on Net-a-Porter.
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Sofia Richie at the 3.1 Phillip Lim Spring 2019 runway show. Photo: Dimitrios Kambouris/Getty Images

Sofia Richie at the 3.1 Phillip Lim Spring 2019 runway show. Photo: Dimitrios Kambouris/Getty Images

These are the stories making headlines in fashion on Friday.

Sofia Richie to launch fashion label 
Sofia Richie is making her design debut with Sofia Stone, a clothing line that is slated to launch on Aug. 30. The 12-piece collection is a mix of bodysuits, crop tops, velvet high-waisted pants and suits, all of which are priced under $80. {WWD

Puma reports record first-quarter sales 
Puma said Friday that the first quarter of 2019 was its best yet, with its revenue and absolute operating profit reaching record highs. The German sportswear group has been growing faster than its bigger German rival Adidas and market leader Nike thanks to its savvy social media campaigns and partnerships with Selena Gomez and Rihanna. Healthy demand in China and the Americas is also driving the company's success. {Business of Fashion

Reformation lands on Net-a-Porter
Starting Friday, Net-a-Porter will sell a selection of Reformation's sustainable offerings. The first eco-friendly batch up for grabs includes linen dresses, snakeskin skirts and wide-leg pants, priced from $98 to $268. New items will be introduced on the site on a monthly basis. {WWD

Adidas, Reebok, Patagonia top list of most transparent fashion brands 
Adidas, Reebok and Patagonia are the most transparent brands in a group of 200 of the largest fashion brands and retailers, according to the 2019 Fashion Transparency Index, which is published annually by Fashion Revolution and aims to assess brands across five key areas: policy and commitments, governance, supply chain traceability, supplier assessment and remediation. All three scored a 64% in a maximum of 250 points. {Hypebeast

Supreme's Swarovski box logo resells for $2,000 
Supreme's bedazzled 25th anniversary box logo dropped on Thursday, and it's already going for a hefty wad of cash: Items from the celebratory collection have started appearing on resell sites and current bids are up to $2,300 for hoodies and $1,450 for T-shirts. The asking retail price was only $398 for tees and $598 for sweatshirts. {Hypebeast

Meet the K-pop fashion obsessives hunting down outfits worn by their favorite groups
There's a growing community of K-pop fashion obsessives, who are dedicated to tirelessly tracking down what some of the scene's biggest stars are wearing, both on and off stage. The results are documented across social media, ready for each accounts' legions of eager fans to discover. Dazed caught up with the people who run these accounts to discuss their love of K-pop and how they go about sourcing the hundreds of looks. {Dazed}  

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