Must Read: Bode Leaves NYFW: Men's for Paris, Gabriela Hearst Launches Menswear

Plus, Sies Marjan to hold first menswear show.
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Looks from the Bode Spring 2019 collection. Photo: Imaxtree

Looks from the Bode Spring 2019 collection. Photo: Imaxtree

These are the stories making headlines in fashion on Friday.

Bode leaves NYFW: Men's for Paris
New York Fashion Week: Men's has lost another headliner: Emily Bode's heritage-inspired menswear will make its runway debut in Paris next month. "The majority of our distribution is in Europe," Bode says of her decision to leave New York. "And we wanted the buyers and press to see the collection. We've been selling via line sheets and post-show, so we thought it was important to embrace the opportunity and make the jump to Paris." {WWD

Gabriela Hearst launches menswear
After a year and a half of development, Gabriela Hearst is launching menswear. Hearst, who's best known for making impeccably constructed garments and using luxurious materials, worked with graphic designer Peter Miles to create the debut collection, which consists of loose-fitting suits, T-shirts made out of the finest Japanese milled cotton, hand-knit-sweaters, cashmere trenches and leather tennis bags. Hearst plans to create two collections a year, and tells Vogue that footwear is on the horizon. {Vogue

Sies Marjan to hold first menswear show 
Sies Marjan will host its first dedicated menswear show in Paris on June 22. "I am confident that now is the time for Sies Marjan to debut a men's show," says Creative Director Sander Lak. "We are eager to continue the evolution of this category, which has been a success since its launch. Menswear comes naturally to me, as I was originally trained as a menswear designer, so it feels like I'm going back to my roots." {Fashionista inbox} 

Instagram is driving young people to spend beyond their means
According to an exclusive Comres poll commissioned by BBC Radio 5 Live and HuffPost U.K., just over a third of 20- to 29-year olds agreed that social media posts by influencers made them spend money they otherwise would not have wanted to spend. Two in five (39%) of the 20- to 29-year olds agreed that targeted social media ads were also to blame for their spending habits. {HuffPost U.K.

Gucci criticized for selling turban
Gucci has been accused of cultural appropriation, again, for selling a $790 headpiece that resembles a turban commonly worn by members of the Sikh community. The accessory was first seen at the label's Fall 2018 show last February and stoked criticism then, but the controversy has been reignited after shoppers spotted the product being sold online at Nordstrom this week. In Sikhism, a turban is worn by both men and women as a symbol of piety, honor and spirituality. For this reason, Twitter users are blasting the brand and the department store for making money off a religious article. {Independent} 

Business opportunities only women can see
Lola, ThirdLove and Universal Standard are part of a new wave of female-founded, digital companies tapping market opportunities that have long been in the blind spots of the predominantly male pool of entrepreneurs and investors. In a new piece for Business of Fashion, Tamison O'Connor demonstrates how these companies have leveraged the gender gap to create technology-powered businesses in sectors that are ripe for disruption. {Business of Fashion

China is one of the world's fastest growing markets for cosmetic surgery
SoYoung, a Chinese cosmetic surgery website backed by Tencent Holdings, made its Nasdaq debut in early May, which let the rest of the world know that China's medical aesthetic industry is one to watch. Functioning like a Yelp for plastic surgery, SoYoung boasts a market value of $1.8 billion and receives 240 million page views a month. "China will become the largest medical aesthetic markets in the world by 2021, and will soon be the new [global] hot spot," says Frost & Sullivan's Greater China President Dr Neil Wang to Business of Fashion. {Business of Fashion

Advertising is Amazon's most viable business opportunity
Amazon has been growing its internal advertising offerings and has been quietly building out a fashion house since it launched Lark & Ro in 2016. A new report by Feedvisor, the AI-powered predictive business intelligence firm for Amazon sellers and brands, examined both streams of revenue and found that the company's most viable business opportunity is not its private label, but rather its advertising. {WWD

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