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Must Read: Burberry Bets Big on New Monogram Collection, Fashion Has Turned to the Magic of Disneyland

Plus, Rihanna's Fenty puts an end to the notion of star designers.
Gigi Hadid in Burberry's monogram collection campaign. Photo: Courtesy of Burberry

Gigi Hadid in Burberry's monogram collection campaign. Photo: Courtesy of Burberry

These are the stories making headlines in fashion on Thursday.

Burberry bets big on new monogram collection 
This month, Burberry is launching an entire collection of monogram products — from yoga mats to trench coats — as a way to boost the 163-year-old British stalwart's heritage credentials and position in leather goods. The monogram features the interlocking initials of founder Thomas Burberry and was created by Riccardo Tisci soon after he joined Burberry as chief creative officer last year. "It's a really significant step for us. The TB monogram really establishes us a true luxury house," says Judy Collinson, chief merchandising officer at the brand's flagship store in London. "It further grounds us in our heritage, which is the right thing to do. There aren't so many heritage brands in the end." {Business of Fashion

Fashion has turned to the magic of Disneyland 
Lady Gaga's new Haus of Gaga opens today in Las Vegas, and it's not just an exhibit or a pop-up shop: It's what Nicola Formichetti, the fashion director of the project, calls a "galaxy of Gaga." This is just the first example of what may turn out to be the fashion trend of the year. Later in 2019, Tyra Banks will follow in Gaga's footsteps with Modelland, a 21,000-square-foot modeling amusement park in Santa Monica, which will offer retail, model role-play and other interactive fashion features."Welcome to the Disneyfication of style: the convergence of entertainment, consumption and experience in a single, sensation-filled high/low extravaganza," Vanessa Friedman writes for The New York Times. {The New York Times

Rihanna's Fenty puts an end to the notion of star designers
Who needs a star designer like Tom Ford when you could have a real star like Rihanna? "The arrival of Rihanna's Fenty has pushed the idea of the star designer to its logical conclusion — and breaking point," writes Liroy Choufan for Business of Fashion. "Fenty is not associated with a set of craftsmen, but nor is it associated with a designer. It is born from one thing only: Rihanna's public image. It's a post-designer brand and an experiment that could well signal change for the way the luxury fashion game is played." {Business of Fashion

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