Must Read: Burberry Bets Big on New Monogram Collection, Fashion Has Turned to the Magic of Disneyland

Plus, Rihanna's Fenty puts an end to the notion of star designers.
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Gigi Hadid in Burberry's monogram collection campaign. Photo: Courtesy of Burberry

Gigi Hadid in Burberry's monogram collection campaign. Photo: Courtesy of Burberry

These are the stories making headlines in fashion on Thursday.

Burberry bets big on new monogram collection 
This month, Burberry is launching an entire collection of monogram products — from yoga mats to trench coats — as a way to boost the 163-year-old British stalwart's heritage credentials and position in leather goods. The monogram features the interlocking initials of founder Thomas Burberry and was created by Riccardo Tisci soon after he joined Burberry as chief creative officer last year. "It's a really significant step for us. The TB monogram really establishes us a true luxury house," says Judy Collinson, chief merchandising officer at the brand's flagship store in London. "It further grounds us in our heritage, which is the right thing to do. There aren't so many heritage brands in the end." {Business of Fashion

Fashion has turned to the magic of Disneyland 
Lady Gaga's new Haus of Gaga opens today in Las Vegas, and it's not just an exhibit or a pop-up shop: It's what Nicola Formichetti, the fashion director of the project, calls a "galaxy of Gaga." This is just the first example of what may turn out to be the fashion trend of the year. Later in 2019, Tyra Banks will follow in Gaga's footsteps with Modelland, a 21,000-square-foot modeling amusement park in Santa Monica, which will offer retail, model role-play and other interactive fashion features."Welcome to the Disneyfication of style: the convergence of entertainment, consumption and experience in a single, sensation-filled high/low extravaganza," Vanessa Friedman writes for The New York Times. {The New York Times

Rihanna's Fenty puts an end to the notion of star designers
Who needs a star designer like Tom Ford when you could have a real star like Rihanna? "The arrival of Rihanna's Fenty has pushed the idea of the star designer to its logical conclusion — and breaking point," writes Liroy Choufan for Business of Fashion. "Fenty is not associated with a set of craftsmen, but nor is it associated with a designer. It is born from one thing only: Rihanna's public image. It's a post-designer brand and an experiment that could well signal change for the way the luxury fashion game is played." {Business of Fashion

Plus-size wedding dress shopping shouldn't be a nightmare
Bustle compiled a package of stories about plus size wedding dress shopping, from personal essays about being the only plus-size bridesmaid to how plus-size people have created communities of their own to make up for a lack of resources for brides over a size 12. Along with essays, there are shopping guides on where to find the best options online and tips for brides who want to go the custom route. {Bustle

Inside Eileen Fisher's Tiny Factory
Eileen Fisher will be honored with the CFDA's Positive Change Award on June 3 for her commitment to sustainability, which prompted Vogue to pay a visit to her Tiny Factory in Irvington, New York. There, the brand turns reclaimed garments into an economically viable collection of renewed and remade clothing. During the factory tour, Fisher opens up about her upbringing and how she landed on making timeless basics, as well as how her 35-year-old company appeals to the rising generation of consumers with its focus on sustainability. {Vogue

Meet the powerhouse of Georgian fashion 
Sofia Tchkonia, the under-the-radar founder of Mercedes-Benz Fashion Week Tbilisi. She is responsible for networking and promoting Georgian fashion abroad, which has brought a wave of prominent international guests — from editors-in-chief of international editions of Vogue to buyers from Net-a-Porter — to the tiny country in search of the next Demna Gvasalia. What's more, over 60% of the investment in the fashion week comes from her own pocket. {Business of Fashion

Sneaker market heats up in China
China is on its way to becoming a sneaker capital. The boom can be traced to the country's growing middle class and discerning consumption habits. Now, with a sneaker resale industry worth $1 billion, streetwear and luxury players alike are eager to get in on the action. {Business of Fashion

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