Must Read: Chanel's President on Life After Lagerfeld, Turning Instagram Followers Into Customers - Fashionista

Must Read: Chanel's President on Life After Lagerfeld, Turning Instagram Followers Into Customers

Plus, Jason Wu looks to expand in China with the help of a new majority stakeholder.
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Photo: Kiran Ridley/Getty Images

Photo: Kiran Ridley/Getty Images

These are the stories making headlines in fashion on Friday.

Chanel's president on life after Karl Lagerfeld
Bruno Pavlovsky, president of fashion and of Chanel SAS, shared about life at Chanel in the wake of Karl Lagerfeld's passing on the eve of his successor Virginie Viard's debut solo collection for the house. According to Pavlovsky, Chanel is honoring Lagerfeld's legacy by doing what the late designer always did: looking to the future. "We don't feel at all confined in a succession or heritage," Pavlovsky said. "On the contrary, he has left us free to imagine the Chanel of tomorrow." {WWD}

How WeWoreWhat's Danielle Bernstein turns followers into customers
Influencer Danielle Bernstein's followers purchased $1 million worth of swimwear in the first two hours after she launched her latest collaboration with Onia. So how does the woman behind WeWoreWhat convert her Instagram following into a sales-driving customer base? By exerting full design control, sharing an insider look at the product development process, listening to follower feedback and not focusing too exclusively on the brand collaboration in her own feed. {Business of Fashion}

Chinese firm Green Harbor acquires majority stake in Jason Wu
As many mid-size American brands struggle to compete with conglomerate-backed luxury brands in Europe, Jason Wu is looking to China for support. Chinese firm Green Harbor acquired a majority stake in the company and intends to reshape Jason Wu's management team, strengthen marketing and more to help the brand grow in the Chinese market. {Business of Fashion}

Nathan Westling gives his first interview since starting to transition
Runway favorite Nathan Westling, formerly Natalie Westling, gave his first interview and modeled for his first shoot since coming out as a trans man in i-D. Speaking with Collier Schorr (who also shot the images for the story), Westling shares about growing up on a skateboard, modeling menswear and how testosterone has impacted his mental health. {i-D}

Alexa Chung starts a YouTube channel
British "It" girl Alexa Chung is launching her own YouTube channel to give fans a peek into her world and a behind-the-scenes look at her eponymous label. Following a short intro video, Chung's first full-length video will premiere on May 7 and will feature the dress she designed to represent her label at this year's Met Gala. "I'm fashionably late to this YouTube party," Chung said in a release. "It's an incredibly exciting prospect as I can't wait to share unfiltered original content." {Fashionista inbox}

Body mapping technology helps brands deliver better fits
Alvanon, an apparel fit technology business that works with the likes of Chanel, J.Crew and Under Armour, has conducted 1.5 million body scans to create a library of digital fit avatars. More than trying to standardize sizing across the industry, Alvanon's CEO Janice Wang says it's important for individual brands to standardize their fits across their own product offerings. {WWD}

Sephora expands CBD category with Saint Jane
Sephora just added three-month-old luxury CBD line Saint Jane to its offerings, expanding its assortment of CBD beauty products in response to growing interest in the space. Since there are still roadblocks to selling CBD-infused products — like the fact that advertising for them on social media can result in being "shadow banned" on the likes of Instagram — retail partnerships with established players like Sephora can be crucial for fledgling CBD brands trying to get off the ground. {Glossy}

True Religion pivots to streetwear post-bankruptcy
After filing for bankruptcy in 2017, True Religion is trying to get back on its feet by focusing on streetwear. Though it was known in the aughts for its designer denim, CEO Chelsea Grayson believes a greater focus on sportswear will help bring in new customers, and she's strategically bringing the brand into spaces like ComplexCon to further that end. {Glossy}

Carine Roitfeld launches her own perfume label
Editor, stylist and entrepreneur Carine Roitfeld is preparing to launch her first line of products: a range of seven unisex fragrances. Roitfeld is taking as much of the process into her own hands as possible, opting to work without a licensee or financial partner, and though she calls the move "risky," she seems optimistic. "It’s a very honest project," she says. {Glossy}

Jeremy Scott appears on 'Kerwin Frost Talks'
Jeremy Scott shared about being homeless, his early internship at Moschino, being blacklisted for a sexually boundary-pushing collection, pursuing creative collaborations and famous friends like Madonna, Katy Perry and Bjork on the latest episode of 'Kerwin Frost Talks.' {YouTube}

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