Must Read: The Problem With Media's Addiction to Data, The Rise of Fake Beauty Tools

Plus, how to get the most out of your influencer strategy.
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Photo: Oli Scarff/Getty Images

Photo: Oli Scarff/Getty Images

These are the stories making headlines in fashion on Tuesday.

The problem with media's addiction to data 
"The instincts and talents of editors have been washed away by a flood of data in a desperate scramble for more clicks," writes Amy Odell on why fashion media's addiction to data is dangerous. "At many publishers, story ideas are now rooted in traffic data. Constantly trying to repeat that which did well easily dissuades editors from pursuing or dreaming up new, creative ways to engage their audiences. And if editors and their writers aren't doing that, it won't be long before they're replaced by machines." {Business of Fashion

The rise of fake beauty tools 
Knockoff versions of pricey beauty tools — from hair straighteners to battery-operated cleansing devices — are cropping up as fast as new products appear, and they're easily accessible online. Not only do these counterfeit products pose a threat to the economy — fewer wholesale and retail sales equals thousands of job losses annually — but they can also be dangerous. "While counterfeit stylers and curlers may look very similar, they pose a number of serious risks to consumers — including electrocution, burns and hair damage – and would not pass strict regulatory requirements," says Tim Moore, the chief technical officer for Ghd. {Refinery29

How to get the most out of your influencer strategy
The value of the influencer economy is predicted to stretch to between $5 and $10 billion in global ad spend by 2022, according to Business Insider Intelligence. Put simply, influencers are a critical part of the marketing mix. As such, Business of Fashion compiled a handy guide with insights from marketing experts to help fashion brands maximize their influencer strategy. {Business of Fashion

Auctioneer Aurel Bacs is responsible for the the vintage watch boom
Aurel Bacs, the founder of Phillips's international watch department alongside his wife, Livia Russo, is responsible for the current hysteria in the vintage-watch market. "He's an auctioneer, yes, but like the timepiece-obsessed Flavor Flav before him, he is also a once-in-a-generation hype man—a watch enthusiast who has helped change how timepieces are talked about and sold all over the world," writes Cam Wolf for GQ. "By focusing on stories, patina, provenance, Bacs has helped elevate the value of all watches." {GQ

The fashion industry is slowing down sustainability efforts 
In recent years, the fashion industry appeared to be rising to the challenge of lessening its impact on the planet. But in a discouraging shift over the last year, the pace of improvement seems to be slowing. According to a new report produced by Global Fashion Agenda, Sustainable Apparel Coalition and Boston Consulting Group, fashion companies are not changing their ways fast enough to counterbalance the devastating environmental impacts that come with growing so quickly as an industry. {Fast Company

How CK One become the scent of Gen X
CK One is the ultimate Gen X or "anti-Boomer scent," writes Vanessa Friedman on the fragrance, which made its debut in 1994. "It was the perfect sensory expression of a generation that grew up at the tail-end of the illusion that was the American dream, without the self-satisfied ambitions of their striving parents, alienated from gold chains, shoulder pads and 'Miami Vice' pastels, ambivalent about the concept of … well, pretty much everything." {The New York Times

Where millennials are spending their money 
According to a new study by First Insight, a data-driven merchandising platform for retailers and brands, millennial shoppers in both the U.S. and U.K. are spending more money — both in store and online — than any other generation. The report also found that this demographic is more likely to make impulse purchases and use subscription services. {WWD

Fashion labels rethink cashmere
The mass production of cashmere is fueling ecological destruction: Nearly 60% of Mongolian pasture land has been degraded by herds of cashmere goats, who are chewing through vast grasslands. Fashion brands are responding to the problem by searching for new sources of the fiber or ditching it altogether. H&M says it will phase cashmere out of its product lineup by 2020. Kering is backing a project to encourage Mongolian herders to graze their goats in ways that protect the grasslands. Meanwhile, Stella McCartney and Patagonia only use cashmere scraps left over from workshops. {The Wall Street Journal

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