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Must Read: Fashion Needs to Ramp up Its Sustainability Efforts, Reformation Is Reportedly Going up for Sale

Plus, why it's hard to capitalize on the Met Gala.
Textile waste. Photo: Alfredo Estrella/AFP/Getty Images

Textile waste. Photo: Alfredo Estrella/AFP/Getty Images

These are the stories making headlines in fashion on Tuesday.

Fashion needs to ramp up its sustainability efforts 
A new report published Tuesday by the Global Fashion Agenda, Boston Consulting Group and Sustainable Apparel Coalition found that the fashion industry's efforts to clean up its act aren't happening fast enough to offset the negative social and environmental impact of its rapid growth. The report revealed progress among larger companies has slowed in the last year as they still haven't figured out how to build more systemic changes into the way they operate. {Business of Fashion

Reformation is reportedly going up for sale
According to multiple sources obtained by WWD, Goldman Sachs is managing a process to sell Reformation. One source close to the process says first-round bids are due May 15. Goldman Sachs declined comment on Monday and the company could not be reached for comment. {WWD

Why it's hard to capitalize on the Met Gala 
Big brands spend hundreds of thousands of dollars buying tickets or tables to the annual Costume Institute Benefit and outfitting guests in one-of-a-kind couture creations, but that's where their marketing efforts end. The reason fashion companies and media outlets don't do more to capitalize on the Met Gala is because the event is still fundamentally a philanthropic affair for the benefit of the Costume Institute. Another reason is the gala's organizers have largely resisted overtly commercializing the event. {Business of Fashion

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Max Azria passes away at 70 
Max Azria, founder of BCBG Max Azria group, passed away on Monday at a Houston hospital. He was 70, and the cause of death was lung cancer. Azria launched BCBG Max Azria in 1989 and was with the company until 2016. {WWD

Gucci dominated the Met Gala's red carpet 
Gucci dressed 25 men and women at Monday evening's camp-themed Met Gala and generated more buzz than any other brand: The Italian luxury house received over 45,000 mentions on social media while the red carpet was open, nearly three times as much as runner-up Valentino, according to Brandwatch. {Business of Fashion

How Gucci is trying to recover from its blackface sweater controversy
On the Friday before the Gucci-sponsored Met Gala took place, the company's key decision-makers sat down with The Washington Post's Robin Givhan to discuss what the company has learned from its sweater scandal and how it's reacted to accusations of racism. "I didn't know about blackface," the company's CEO Marco Bizzarri admitted. "It was easy for me to say, 'OK, who made the mistake? I'm going to fire you to save my face.' If we made a mistake, I was the person who made the mistake." {The Washington Post

Alastair McKimm named i-D's editor-in-chief 
I-D's former fashion director Alastair McKimm is returning to the Vice-owned British style title as global editor-in-chief, effective in June. He succeeds Holly Shackleton, who left the magazine to join Condé Nast International. "Alastair is a part of the i-D family so it felt like the natural next step to look at how he can further embed his incredible experience of the industry across i-D and bring his creative style to this global brand," Lucy Delacherois-Day, the publisher of i-D says in an official press statement. {Fashionista inbox} 

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