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Must Read: The Streetwear Crowd Isn't Into Influencers, Athleisure Takes the Workplace

Plus, "Business of Fashion" launches video series.
Photo: Steven Ferdman/Getty Images

Photo: Steven Ferdman/Getty Images

These are the stories making headlines in fashion on Tuesday.

The streetwear crowd isn't into influencers
Streetwear enthusiasts are not taking many style cues from influencers, according to the first Streetwear Impact Report, published by Hypebeast. Instead, the 40,960 surveyed said they were more likely to be impressed by musicians and "industry insiders." The report, which also defines streetwear and tracks its evolution, found that more than half (62%) of respondents selected footwear as the streetwear product they were most likely to buy, followed by roughly a third (30%) who selected tops, including both T-shirts and hoodies. {Hypebeast

Athleisure takes the workplace
Activewear sales only grew by 8% in the year ending March 2019, according to NPD, meaning that growth in the once buzzed-about category is starting to slow down. Now that consumers have stocked their closets with yoga-friendly leggings and breathable mesh tanks, athleisure brands like Lululemon and Athleta are looking to attract an older, more professional audience by designing relaxed-fit clothing that can be worn in a formal office environment. {Vogue Business

Business of Fashion launches video series
Business of Fashion is the latest fashion media outlet to pivot to video. Entitled "None of Your Business," BoF's new video series claims to "test the business acumen of fashion's foremost figures." First up is Huda Kattan, who plays Jenga with her beauty products while answering tough business questions. You can watch the full video below. {Business of Fashion

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SZA is dropping a sustainable clothing line
Last August, SZA shared a close-up of an ocean blue Champion hoodie with the words "Sustainability Gang" embroidered in colorful thread and a link to an Instagram page for Ctrl Fishing Company. The Instagram was inactive until May 9, when a series of tie-dyed tees appeared. On Monday, a photo of the singer wearing the multicolored range was posted, meaning the official drop of the eco-friendly wares could be near. {@ctrlfishingco/Instagram} 

Behind the catalog comeback 
Before the quantification of likes, retailers used catalogs to showcase their inventory and sell products. But the rise of e-commerce has caused the popularity of catalogs to decline, until recently. Marketers say they've started to see a rebound in the last couple years, mainly from online brands. "They see mailings as a low-cost alternative to advertising on search engines and social media, where costs have risen as more companies look for new customers online," writes Cathleen Chen for Business of Fashion. "Today's iteration of catalogs are slimmer and less product-driven. Consumers are encouraged to purchase items online, often with a special discount code in the catalog." {Business of Fashion

Elle Fanning faints in vintage Prada 
Elle Fanning fainted at the Chopard Trophy dinner in Cannes because her vintage Prada dress was a little snug. Following the event, the well-dressed festival-goer shared a selfie on Instagram, along with a caption commenting on the incident: "Oops, had a fainting spell tonight in my 1950's Prada prom dress but it's all good!! #dresstootight #timeofthemonth." {@ellefanning/Instagram} 

A new Instagram policy is causing swim and lingerie brands to lose engagement 
In April, Facebook posted on the company website that it has "begun reducing the spread of posts that are inappropriate but do not go against Instagram's community guidelines, limiting those types of posts from being recommended on our Explore and hashtag pages." That means accounts with sexually suggestive imagery have become less visible and users need to intentionally go to those accounts to see the content. Since the new policy, swim and lingerie brands — especially small ones that rely on social media to generate brand awareness — say they are losing engagement and money. {WWD

Seth Rogen covers GQ's summer issue 
Seth Rogen has played a long list of slackers on the big screen, but in real life he is far from lazy: Just this year, he's launched a weed brand, created a charity that hosts a series of comedy shows to raise money for Alzheimer's research, done voice work for various movies, produced television shows and has developed, written and starred in his own film projects. He's also writing a book of essays, due out in 2020. Rogen opens up about doing it all, while wearing linen suits and tropical button-downs for GQ's summer issue. {GQ

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