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Must Read: The Deal With Influencers at the Met Gala, Clothing Rental Companies Expand to Serve Niche Markets

Plus, Net-a-Porter pivots to video and shrinks "Porter" magazine.
YouTuber James Charles in Alexander Wang at the 2019 Met Gala. Photo by Taylor Hill/FilmMagic

YouTuber James Charles in Alexander Wang at the 2019 Met Gala. Photo by Taylor Hill/FilmMagic

These are the stories making headlines in fashion on Friday.

What's the deal with influencers at the Met Gala? 
Camila Coelho and YouTubers James Charles and Lilly Singh made their Met Gala debuts as guests of Diane von Furstenberg and YouTube, respectively. Liza Koshy also attended as YouTube's guest. Chiara Ferragni was the first influencer to grace the Met Gala carpet back in 2015, but the number of influencers this year is perhaps a sign of acceptance and proves that they have at shot at becoming part of fashion's elite. {WWD

Clothing rental companies expand assortments to serve niche markets 
Renting clothing is no longer just popular among 20-somethings scrambling to find new dresses to wear at their college friends' weddings. Today, an array of consumers see these services as a wardrobe hack to outfit their everyday lives. In response to this shift, rental companies now offer options tailored to specific segments of the apparel market, like plus-size, maternity and kids clothing. {Business of Fashion

Net-a-Porter pivots to video and shrinks Porter magazine
Net-a-Porter has decided to reduce the print frequency of Porter magazine to twice a year and put a larger focus on video, podcasts and digital content, WWD reports. The retailer plans to open new video studios and editing suites in a bid to produce socially-led content with speed and agility. {WWD

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