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Must Read: Virgil Abloh and NikeLab Launch Chicago Re-Creation Center, Farfetch Partners With Gucci to Generate Original Content

Plus, what Rihanna's LVMH partnership says about the future of fashion.
Virgil Abloh in the Re-Creation Center in Chicago. Photo: Courtesy of Nike 

Virgil Abloh in the Re-Creation Center in Chicago. Photo: Courtesy of Nike 

These are the stories making headlines in fashion on Friday.

Virgil Abloh and NikeLab launch Chicago Re-Creation Center 
Virgil Abloh has teamed up with NikeLab to open a cultural hub in Chicago, called the Re-Creation Center. The community space will cater to Abloh's youthful fanbase by way of mentorship opportunities, hands-on workshops, exclusive drops and panel discussions hosted by local creators selected by Abloh himself. The space will also kick off Nike's Reuse-a-Shoe initiative, which transforms worn-out athletic footwear into Nike Grind. The sustainable textile, which Nike has cultivated for over two decades, will then be used to create new facilities, like an Abloh-designed community basketball court set to open in Chicago ahead of NBA All-Star 2020. {Fashionista inbox} 

Farfetch partners with Gucci to generate original content 
Farfetch launched its "Farfetch Communities" initiative earlier this year with content curated by influencers and tastemakers, and now the shopping platform is collaborating with Gucci on an eight-month-long series that invites users to meet the brand's biggest fans. "The project sees Farfetch and Gucci go into the homes of its community to explore how the city and culture around them influences their personal styles looking at each person's fashion choices in the context of their home and city environments, allowing lovers of Gucci to discover new season pieces from the brand in an entirely new way," reads the official press release from the e-tailer. {Fashionista inbox} 

What Rihanna's LVMH partnership says about the future of fashion 
Rihanna isn't the first pop star or celebrity to break into luxury fashion, but she is the first to partner with LVMH, one of fashion's most powerful groups, under the leadership of Bernard Arnault, who is one of the most powerful people in fashion. "Arnault is a brilliant man, with a fabulous track record for identifying talent and directing LVMH, both in response to and anticipation of cultural shifts," writes Bridget Foley for WWD. "Given the rarity with which he goes all-in on an untested designer, one might infer that he sees celebrity crossover as the way of the future, and even that creativity is a secondary consideration." {WWD

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Kanye West launches fashion grant for young designers
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