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Must Read: How Streetwear Brands Can Attract Females, Meghan Markle to Guest Edit the September Issue of British 'Vogue'

Plus, Rihanna's Fenty label to open New York City pop-up.
Photo: Imaxtree 

Photo: Imaxtree 

These are the stories making headlines in fashion on Wednesday.

How streetwear brands can attract females
In the past year, women's streetwear products grew by 38%, faster than the growth rate for men's. But the category is still largely dominated by males. In order for streetwear brands to increase their appeal to female customers, they'll have to change their approach to design and marketing, as well as hire more women in positions of power. {Business of Fashion

Meghan Markle to guest edit the September issue of British Vogue
The Duchess of Sussex Meghan Markle will reportedly guest edit the September issue of British Vogue. "Meghan will be writing an opinion piece of her own as well as bringing a selection of female change-makers on board to write their own personal essays," a source told Us Weekly. The new mom will also appear in a photo shoot that will take place at Frogmore Cottage in Windsor, England. {Us Weekly

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Rihanna's Fenty label to open New York City pop-up
Rihanna's newly launched, LVMH-backed luxury fashion label Fenty will host its first-ever U.S. pop-up shop in New York City. The doors are set to open on June 19 at The Webster in Soho, with the pop-up running through to June 30. {Highsnobiety

Wes Gordon puts joy at the heart of his Carolina Herrera 
Since becoming creative director of Carolina Herrera last February, Wes Gordon "has brought a palpable change of attitude that feels more casual" than what was previously associated with the brand. "I never want anyone — if they have in the past — I don't want them to ever again think of this brand as uptight or stuffy or pretentious or grand," says Gordon in an interview with WWD's Bridget Foley. "It's laughter and it's happiness, it's joy, it's color, and it's not rocket science. This is not this tedious intellectual exercise that we're doing. We're a house that should just make pretty, beautiful, joyful clothes." {WWD

Ralph Lauren reveals new sustainability goals
In its 2019 Global Citizenship and Sustainability report released on Wednesday, Ralph Lauren says it aims to only use recycled polyester and to sustainably source all of its key materials by 2025. Over the next year and a half, the company says it will also establish targets to reduce its greenhouse gas emissions and to fully switch to renewable energy for its operations. {WWD

Virgil Abloh has made Chicago a global fashion destination this summer 
"Virgil Abloh: Figures of Speech," an exhibit dedicated to the Off-White and Louis Vuitton designer's prolific career in art, fashion and music opened Monday in Chicago. The exhibit, which runs through September, has temporarily elevated the Windy City to a global fashion destination, especially for hypebeasts looking to snag limited-edition merch, which will be sold at the museum. Louis Vuitton has also opened its own temporary shop nearby, featuring Abloh's second menswear offering for the luxury label and exclusive pieces. {Business of Fashion

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