Must Read: Thakoon Is Back With a New Fashion Project, Goop Gets into the Menswear Game

Plus, why luxury beauty brands should learn to love influencers.
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Thakoon Panichgul. Photo: Ben Gabbe/Getty Images

Thakoon Panichgul. Photo: Ben Gabbe/Getty Images

These are the stories making headlines in fashion on Monday. 

Thakoon is back with a new fashion project 
After a two-year hiatus, Thakoon Panichgul is coming back to fashion. This fall, he has plans to relaunch Thakoon, and this week he's debuting a multimedia initiative dedicated to women who shop the men's department. The project, called "HommeGirls," is part magazine, part Instagram account and part website. The 40-page launch issue includes fashion portfolios by Vanina Sorrenti, Cass Bird and, the sole male contributor, Ben Grieme. {Vogue

Goop debuts menswear
Goop is getting into the menswear game with the launch of G. Label Men. The collection consists of six Italian-made sweaters, priced from $450 to $525. "We've reimagined staples already in a man's closet, made in Italy with fine yarns and special details like cover stitching and drawstrings with leather pulls," says Shaun Kearney, Goop's senior vice president of fashion, to WWD. The decision to move into menswear came from customer requests. "We started to see men with their spouses at the Goop health summits," Kearney explains. "Both the men and their spouses were asking when we were going to launch G. Label men's." {WWD

Why luxury beauty brands should learn to love influencers
The success of brands like Glossier, as well as newer luxury entrants like Augustinus Bader, show it's possible to turn social buzz into sales even at higher price points. Using Shiseido's Clé de Peau Beauté as an example, Business of Fashion explores how upscale beauty companies can build a highly profitable influencer marketing strategy from scratch. {Business of Fashion

The RealReal files for IPO
The RealReal, which was valued at $745 million in a funding round last July, filed for an initial public offering on Friday. The IPO targets $100 million to be raised, under the Nasdaq Global Select Market ticker "REAL," according to the filing. {CNBC

What shoppable Instagram means for the future of retail
A group of about 55 influencers, including Kim Kardashian West, can now sell items directly from their Instagram posts. "This could pave the way for Instagram commerce to explode," writes Andrea Felsted for Bloomberg, before adding that someday, you won't "need to be famous to sell clothes – your sister could buy the animal print skirt you were wearing in your latest post." {Bloomberg

The future of fashion is programmable
Consumers increasingly want their products to be responsive and want personalized store experiences. To achieve this, brands are experimenting with mixed and augmented reality to transform limited physical spaces and are investing in adaptable clothing. {Vogue Business

Sephora to close U.S. stores on Wednesday for diversity training
SZA said she was racially profiled at a Sephora store in Calabasas, California back in April, which has prompted the beauty retailer to close all of its U.S. stores, distribution centers and corporate offices on Wednesday to conduct diversity training for employees. "We will never stop building a community where diversity is expected, self-expression is honored, all are welcomed and you are included," Sephora said on its website, while announcing the closure. {Business of Fashion

Behind Nordstrom's successful influencer collabs
Following the blockbuster success of Nordstrom's collaboration with Arielle Charnas of Something Navy, the department store has continued to partner with megainfluencers, and the strategy is proving to be a major money maker. "More than most companies, they're looking at what influencers actually convert into sales and why," explains Kate Edwards, co-founder of influencer marketing firm Heartbeat, to Glossy. "They're using that as a basis for deciding who to work with, as opposed to the way that most brands do, which is: Are they cute, and do they have a lot of followers?" {Glossy

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