Must Read: Why Condé Nast Needs Anna Wintour, Reebok Extends Relationship With Pyer Moss

Plus, Prada partners with National Geographic to share recycled nylon bag collection.
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Anna Wintour at the 2019 Met Gala. Photo: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

Anna Wintour at the 2019 Met Gala. Photo: Dimitrios Kambouris/Getty Images for The Met Museum/Vogue

These are the stories making headlines in fashion on Tuesday.

Why Condé Nast needs Anna Wintour
There is no other current magazine editor who has the level of celebrity and responsibility that Anna Wintour has as editor-in-chief of American Vogue and artistic director of Condé Nast. For this reason, she's very expensive, but she's also very worth it: "So, while it might seem crazy for a company like Condé Nast to pay her millions of dollars in salary along with her clothing allowance and other expenses, it would probably be crazier for them to let her leave, and let all the value she continues to create for the company follow." {Business of Fashion}

Reebok extends relationship with Pyer Moss
In addition to creating sneakers and apparel lines for Reebok, Kerby Jean-Raymond of Pyer Moss will serve as the artistic director of a new creative division at the Adidas-owned sportswear brand. In this new role, Jean-Raymond will be tasked with bringing in designers and celebrities to collaborate on special projects or products. He will also work with Reebok's existing slate of endorsers, which currently include Cardi B, Gigi Hadid and Victoria Beckham. The first projects will debut in 2020. {Business of Fashion

Prada partners with National Geographic to share recycled nylon bag collection
Last month, Prada announced the launch of its "re-nylon" bag collection, which contains six recycled nylon bags. To share its commitment to sustainable practice in future nylon production, the Italian label teamed up with National Geographic on a short video series entitled "What We Carry." In the second and newest installment of the series (watch here), South Sudanese-Australian model Adut Akech Bior and Joe Cutler, National Geographic explorer and freshwater conservationist, travel to Lake Ossa in Cameroon and speak with local experts about ECONYL® regenerated nylon. {Fashionista inbox} 

The $400 billion adaptive clothing opportunity
The global market for adaptive clothing is expected to grow from $278.9 billion in 2017 to $400 billion by 2026, according to Coherent Market Insight. And while Asos, Zappos, Tommy Hilfiger, Lands' End and Target have begun offering options for differently abled customers, there is still a very high unmet demand for styles that are both fashion-forward and functional. There's a particular opportunity for workwear that caters to physically disabled customers."[Brands] want to put people in activewear, in sweats," says Stephanie Thomas, who is physically disabled. 'We need professional clothing because people with disabilities go to work." {Vogue Business

Why retailers should ditch the mall
With people moving into the city and e-commerce killing malls, retailers are stuck in dull, suburban shopping centers. Experts advise that they relocate if they want to survive. One option is to open a store in a city's downtown retail district. Another is to set up shop in an airport, as it provides retailers with captive consumers. {Retail Dive}

Should we rethink capitalism?
We shouldn't do away with capitalism, but we should tweak the system and create an "inclusive approach that provides more support for the people left behind — and enough leeway to grow a business," argues Evan Clark for WWD. People are unhappy: They look at their phones and see apartments in New York selling for $120 million, and they feel left out. John Howard, co-managing partner of Irving Place Capital, and a longtime investor in fashion, says we need to recreate our economic system so that it provides "real support," education and opportunity for all. "We need to be generous, thoughtful, helpful and willing to share — all things we teach kindergarteners to do." {WWD

Amazon launches personal online styling service
As a part of its continuing efforts to become an online fashion destination, Amazon launched its own personal styling service: Personal Shopper by Prime Wardrobe. The new virtual style assistant works as an add-on feature for Prime members. For $4.99 a month, shoppers can fill out an online survey that covers everything from budget to fit preferences and trends they love, and Amazon will send up to eight pieces a month for them to try. Shoppers only pay for the pieces they keep and have seven days to return anything they don't want. {WWD

Tiffany & Co. to open exhibition in Shanghai this fall
Tiffany & Co. is opening an exhibition in Shanghai this fall showcasing some of the most iconic pieces and moments in the brand's history. From "Breakfast at Tiffany's" memorabilia to the Tiffany Diamond, "Vision & Virtuosity" will take visitors on a journey through history, and will provide a glimpse of what's to come. The exhibition will open on Sept. 23 and run through Nov. 10 at the Fosun Foundation in Shanghai, with all ticket sales going to the foundation's charitable programs. {Fashionista inbox} 

Megan Rapinoe goes sneaker shopping with Complex
Women's World Cup champion Megan Rapinoe recently visited Stadium Goods to shop for sneakers with Complex. In the video (watch below), Rapinoe sports the latest Nike x Sacai LDV Waffle Daybreak, while talking about her love of fashion and her first pair of Air Jordan 11s. At the end of the shopping trip, Rapinoe purchases around $5,000 worth of kicks, picking up popular styles such as the Travis Scott Air Jordan 1s, J.W. Anderson Converses and the Air Jordan 1 "Not for Resale" model. {YouTube

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